Monthly Archives: March, 2011

News
Christchurch: an open for business directory [UPDATED]
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We’ve been regularly updating the page of fund/spirit raising initiatives aimed at helping Christchurch residents, but we’ve been in contact with a few Christchurch business owners who want readers—and customers—to know they’re operational again. Of course, cashflow is crucial at this stage to keep the local economy going, so one week on and, while the cordon is still in place, some businesses in the wider marcomms industry are starting to kick back into gear and are eager for work. So if you’re open already, if you’re muddling through in temporary offices, if you know of any businesses that have opened, or you want to let readers know your plans for opening in the future, email [email protected] and we’ll update this page accordingly.

News
Talk of TVNZ 7’s future all speculative says the broadcaster
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TVNZ corporate affairs’ Megan Richards didn’t want to say much, but told StopPress that there hasn’t been a formal announcement yet and the broadcaster has had no advice from the Government, and right now, all the talk is just speculative. But several media releases and a John Drinnan …

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Audiotape meets television in a $500,000 spend from TVNZ
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TVNZ is introducing a new service for its vision impaired Coronation Street enthusiasts. The service, called Audio Description, launched on Tuesday this week and is described by TVNZ Corporate Affairs’ Megan Richards as “the visual equivalent of captioning for hearing impaired audiences”. Similar services are already available in the UK and US.

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Emirates’ ‘global first’ takes big annual gong at DSA awards
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Starcom recently snatched fourth quarter victory at the Yahoo!Xtra Digital Strategy Awards, and its Emirates Luxury campaign was deemed good enough to beat out the the other three quarterly contenders—MEC with its Caltex with Techron campaign, joint team Gladeye and Zed Digital with the House of Travel mixandmatcher and Spark PHDIQ with its Unilever Sunsilk Co-creations campaign—for the overall 2010 title. 

News
There is a season, turn, turn, turn…
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…as ACP backs up its recent restructure with a few promotions; Air New Zealand welcomes a new board member; 3d Interactive enlists the services of another human; and The Sweet Shop adds an awarded director to its global ranks.

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Tiny Tui ambassadors make first on-screen appearance, as Tui vixens push the booze envelope
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The Tui gnomes have been an integral part of the beer’s brand activity for the past eight years but they’ve never ventured out of the garden and onto New Zealand’s TV screens. Until now, that is, because DB and Saatchi & Saatchi have put the gnomes on the telly as part of a big on-pack and on-premise competition that’s offering a few lucky Kiwis a chance to win a ‘Tui Super Send Off’. But it’s another Tui promotion that caught our attention, for very different reasons.

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Smell of victory mixes with smell of deodorant as Rexona wins February Ad Impact Award
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The All Blacks are everywhere these days, flogging houses, beer, Coke Zero, undies, national airlines, deodorant, sporting gear and a massive range of other products. And after the consumer votes were tallied by Colmar Brunton for February’s round of the Ad Impact Award, Rexona’s All Black-laden ‘Rituals’ ad by Naked Communications Sydney and Curious Film’s Lance Kelleher has taken out the top spot.

News
As the online competition heats up, print media puts the kybosh on NZPA feeds
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The New Zealand Press Association now has fewer mouths to feed after cancelling content contracts with some of the country’s larger media companies. And while those affected by the loss claim it will have limited impact on their news services, it does appear to be an acknowledgment from the print media sector that different mediums are now competing head-on for online traffic—and the advertising revenue that follows.

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No streakers, just hardcore RWC action
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The awfully shouty Gunnery Sgt Cleaver is still on a mission to get SKY cameramen ‘Match Fit’ for the Rugby World Cup 2011. And DDB New Zealand and Prodigy Films have maintained the quality—and the self-reflexive humour—for the third instalment of the series with ‘Shooting Practice’. Sadly for many red-blooded rugby fans, however, it seems streakers are still off limits.

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