Monthly Archives: December, 2010

News
Attack of the end of year list
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It’s that time of year again, when journalists and editors who can see the Christmas lights at the end of the tunnel start compiling end of year lists on a vast array of topics. StopPress is even lazier than that, however, because we haven’t created our own (yet) and instead we’ve just decided to point out lists that have already been created. Still, research suggests there’s nothing better than a good list, and these two compilations are most definitely in that category.

News
ASB sends mobile treasure hunters on wild goose/iPad/alpaca chase
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World-first alert! The next piece in the rather large ASB puzzle was released on Sunday, with 50 New Zealand consumers playing their part in what the campaign creators believe to be the world’s first-ever ‘mobile ad-venture’, an “immersive film” called Lost that was created to promote its new mobile banking services.

News
Ads@6: 23—29 November
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Not surprisingly, ’tis very retail heavy on the ad front this week and there’s not too much that’s rising above the rabble in the lead-up to the festive season. In fact, the most notable feature of the week was the decision by ONE news not to run any ads during its coverage of the Pike River Mine disaster.

News
Survey shows it’s the money, not the thought, that counts
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As we all know, it’s the thought that counts. But that really doesn’t matter at all if it’s a crap thought. As such, the amount of cash you splash is what counts in these consumerist days. And Kiwis’ Christmas shopping habits have been unwrapped (geddit?) in a new survey that has discovered stuff you probably already knew.

News
Ready, aim, Axis
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The 2011 Axis Call for Entries has gone out. And, in keeping with the event’s unashamed focus on creativity, new convenor of judges Tony Bradbourne says there are a few exciting innovations, like the move from a Word file to a PDF, the change from Times to the more modern typeface Gotham and a couple of subtle changes to some of the categories.

News
Good gets back on the goodfoot
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Tangible Media announced that it would be making some changes to Good magazine back in October. Well, the makeover is now complete, with a fresh editorial direction from new editor Sarah Heeringa and a snazzy redesign by art director Sally Fullam. And, freegans rejoice, for the reluanch edition of the mag that goes on sale on Monday 6 December also comes with a free copy of very handy Good Shopping Handbook.

News
In fine form at the marketing forum
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I got three main insights from this week’s Marketing Forum, an annual assembly of New Zealand’s top marketers. Hats off to the Marketing Association which once again pulled in 100-plus of our most senior marketers to compare notes, share war stories and drink modestly. Well mostly.

News
We’d like to thank the Academy
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You might know them as the directors of the uber-summery, very New Zealandy commercials for Tip Top and the Interislander. But before Louis Sutherland and Mark Albiston sold their souls to the Sweet Shop and got into directing ads, they made a couple of short films. And their last effort, the Six Dollar Fifty Man, has made the Academy Awards long-list.

Opinion
Stop shouting, start listening
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With less than a month until Christmas the festive retail market could best be described as challenging. The latest consumer confidence survey by ANZ – Roy Morgan suggests most consumers remain cautious about their spending plans this festive season. And, despite personal tax cuts, 38 percent of those surveyed in November said they were worse off financially than a year ago. So now, more than ever, it is essential that our advertising and marketing is effective.

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