Monthly Archives: December, 2010

Opinion
The year in review: Courtney Lambert
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In the just released January/February edition of NZ Marketing magazine, we looked back on the year’s biggest events/campaigns/achievements/flops/stoushes and compiled an obligatory—and extremely definitive—end of year list. But we figured it would pay to ask a few more industry high-rollers for their thoughts on the year in marketing. We’ll be posting their responses to our questionnaire over the next week. But to get the ball rolling, watch the opinions fly as Courtney Lambert offers her take on 2010’s goods, bads and uglies.

News
Tell us your festive indulgence, win one of four hampers
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‘Tis the season for giving and StopPress has got four summery hampers to dish out—one from Regal Salmon and Selaks worth $150, two from Nosh and Va Va gourmet worth $120 each and one from L’Oréal worth $300. Don’t say we’re not good to you. All you have to do is add your planned Christmas indulgence to the comment wall (StopPress is gunning for a few bottles of Emerson’s, a couple of Fergburgers, a 12 bird roast and a Heston Blumenthal style edible house) and we’ll send out the goodies to the most indulgent.

News
Brilliant tax free* marketing insights
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Unlike the company car or yesterday’s long lunch with the agency, there is no FBT* on what is certainly one of the best fringe benefits of being a marketer. Hell, you can even claim the GST* so the finance director won’t be breathing down your neck. Actually, he’ll probably congratulate you on such a prudent purchase. So, for less than a bottle of shabby pinot at the local watering hole, you can get a year’s worth of essential marketing, advertising and media intelligence. So get out the company credit card, buy a subscription and get 25 percent off the price in the shops. One year (six issues) = $34.80 + GST.

News
M&C Saatchi latches on to Localist
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M&C Saatchi has had a good run of it recently, picking up the NZTE account to add to the seven other pieces of new business it won during the year. And, after a competitive pitch, it has picked up some more goodies, winning the advertising and digital communication services account for NZ Post’s new start-up directory service Localist.

News
To Affinity … and beyond
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Digital engagement specialist Affinity ID set up its Auckland office just two years ago. And, after spying a gap in the Australian market, there will also be an office in Sydney in the New Year.

News
Santa implicated in ponzi scheme as…
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…Media Design School students win thing; a magical mystery store opens its doors in Auckland’s High St; The Documentary Channel is no more; social buying site GrabOne celebrates a milestone; the hunt is on for New Zealand’s Next Top Bookshelf; African adventurers and other charities look for assistance; Air New Zealand’s Christmas auction kicks off; ex-Fonterra boss Roger Boyd launches the ‘beverage of the well-travelled’; InComm arrives in Australasia; 2Degrees, now in 3Dimensions; NZ Post gives everyone a hurry up; and marvel at the glamour of the IAB/Facebook Xmas party.

News
Ads@6: 30 November—6 December
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This week on the box, the massive Mitre 10 Mega man violates some Christmas puppets; NZ Post reminds everyone to send letters; Burger King fails to make wobbling, slow motion chicken look appetising; and Giorgio Armani squeezes as many fragrance ad cliches into 30 seconds as humanly possible.

News
Charlie’s embraces the F-Cloud to quench Auckland’s festive thirst
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Having recently given away a host of free beverages to celebrate its launch in Australia, Charlie’s will be following suit in the homeland and giving away bottles of its old-fashioned Honest Quenchers to overworked corporate slaves in Auckland next week. The crux, however, is that the request for freebies has to be made via its Facebook page.

News
ASB and Droga5 create a future, take ad of the month honours
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Not everything about ASB and Droga5’s ‘Creating Futures’ campaign found favour. But the posters/press ads created by three up and coming Kiwi designers were very well-received. And the judges of the NAB Newspaper Ad of the Month have continued that trend, choosing Lauren Marriot’s effort as the winner of the November round.

News
The people have spoken—and they now have their ice creams
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The General Strike, The Springbok Tour, Bastion Point, the Aotea Square riots … There have been many famous New Zealand revolutions; many examples of the masses banding together and showing their dissatisfaction. But none of them really compare to the recent consumer uprising to get Tip Top to bring back the Mint Trumpet and the Grapefruit and Lemon Fruju.

News
Personal vs professional: where do you draw the line online?
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After skipping last week’s #markchat due to the Pike River memorial, the Twitter stream will once again be flowing freely at 12:30pm today, with the topic being ‘personal authenticity vs professional brand – where do they meet and diverge?’ Also, for all those unable to ‘attend’ the chat, we’ll choose the five most salient/interesting comments made during #markchat and a link to the summary blog post.

News
iPad up for grabs as Zinio tempts e-mag subscribers
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It calls itself “the world’s largest online newsstand” and “the world’s premier magazine reader for iPad” and now Zinio New Zealand is offering digital versions of some of the country’s top selling magazines for just 99c during December. And, to sweeten this Christmas deal, you can get up to 25 percent off annual subscriptions from selected titles and the first 500 users to register and purchase a selected subscription in December will also go into the draw to win an iPad. Even if you aren’t trendy enough to have an iPad, the mags on offer can still be read on boring old PCs and Macs. Check out the magazines on offer here.

News
New appointments ahoy…
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… as Designworks gets its hands on an experienced British interactive campaigner; 18 more PR practitioners stick an internationally-recognised certificate on their fridge; Dubsat New Zealand announces a new general manager; Young & Shand add a couple more digi-boffins to the roster; and a new job site for the creative industries in Australia and New Zealand goes live.

News
Praise heaped on AUT students for top PR campaigns
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A highly successful PR campaign for the New Zealand Rugby Foundation (NZRF) has won a group of AUT Communications students the annual Network PR Practice Award, which recognises excellence in the planning and executing of real life campaigns for not-for-profit organisations. 

News
Rotation policy still in place as…
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…Federation adds a big name and a few newbies to the full-time roster; Christchurch’s Carter Price Rennie says hello to two new senior consultants; Pead PR sends one of its own to set up a Sydney office; another change in the TVNZ marketing department; and the resignation of Fairfax chief executive Brian McCarthy is linked to a mysterious Kiwi newspaper executive. 

News
Morton feels the festive love, offers free beer to office minions
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The DB Export brand team, Honor Dillon and Dave Shoemack

The rather interesting story of Morton Coutts, the serial inventor, crafty bugger, co-founder of DB breweries and brewer of DB Export, has been spread fairly widely across the ad landscape over the last few months after Colenso BBDO’s rather large relaunch of the brand. The father of the Export family, DB Export, is currently back on shelves for a limited period as part of a 50th anniversary celebration. And ‘Morton’ and a few of his friends are once again dishing out some liquid Christmas cheer as part of its ‘Workplace Shout’ promotion.

News
DraftFCB avoids naffness with needlework
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Following on from news about a billboard constructed from broken plates and glasses, DraftFCB has also launched a rather novel billboard for UNICEF. And, in a very impressive display of very time-consuming needlework, it’s made entirely of wool.

News
We come in pieces: Weighty mobile billboard gets behind Christchurch restaurateurs
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Christchurch certainly hasn’t had an easy time of it over the last few months. But one positive aspect of the earthquake has been the banding together of those affected and the lengths many New Zealanders have gone to to offer their support. The Restaurant Association of New Zealand has already raised money for its southern counterparts with events in Queenstown and at the Grove Restaurant in Auckland. And now a billboard constructed from broken plates and glass from some of the hardest hit restaurants in Christchurch has been employed to try and get the punters to book their Christmas parties and support the city’s local restaurateurs.

News
Let the battle begin…
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NZ Post announced its intention to snatch some of the Auckland directories market off Yellow and TradeMe in late October with a new start-up called Localist. And its first outdoor offensive has begun, with billboards going up around Auckland in the last few days. And, as well as talking up its own new offering, which is set to launch next year, they certainly don’t shy away from sticking the boot into the quality of the opposition’s services, something Yellow has acknowledged recently and is hoping to rectify with a big cash injection.

News
Brothers, sossies and mowers
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Who’s it for: Hallensteins by Publicis Mojo and Thick as Thieves

Why we like it: For a mainstream clothing retailer, this spot, filmed in black and white, set to the massive indie tune from US band Sleigh Bells and the first piece of work from Publicis Mojo …