Monthly Archives: October, 2010

News
The cup runneth over for Effie revellers
By

The industry is gearing up for its Effie fest on Thursday night. And for those lucky/immensely talented enough to have made it through to the finals, as well as all the other tag alongs present for the festivities, there are plenty of extra-curricular activities on offer from the event sponsors, including the official post-awards shindig that’s being put on by The Radio Bureau (TRB) and New Zealand Post Targeted Communications’ slightly mysterious mobile-phone related tomfoolery.

News
Real Groove calls it a day, but finds its new Groove close by
By

It lasted 196 issues, 18 years, was close to folding on a number of occasions and has been holding on for dear life for a while now. But Real Groove, a publication that long time contributor Gary Steel calls “New Zealand’s only serious music magazine”, couldn’t hold on any longer, so the October issue featuring Leonard Cohen on the cover will be the magazine’s last in its current format. It’s not all doom and gloom, however, because the best of Real Groove is set to move sideways into a pimped out version of its free weekly street press publication The Groove Guide.

News
Grand Kiwi designs recognised as Best awards dished out
By

It’s the Oscars of the New Zealand design world, where discerning Kiwi designers don their flashest ensembles and rock nervously back and forth as they wait to hear their name called out as one of the winning entries in the Designers Institute of New Zealand’s Best Design Awards. And here’s a run down on the work—and the agencies—deemed to be the best in New Zealand’s design business.

News
Stories from the near future: Mike Hutcheson on television advertising
By

Mike Hutcheson, one of the founders of Colenso and executive director of the Image Centre Group, is a well-renowned raconteur, gadabout and occasional oratorical stuntman. But no matter how many times you may have heard his anecdotes, he tells them so well and so humorously that you don’t actually mind hearing them again. And, as his holistic, semi-philosophical presentation on the future—and the past—of television advertising showed, telling stories is what advertising is all about—and, in his opinion, television is still the best way to tell them.

News
AIM Proximity and TVNZ butcher latest Ondemand campaign
By

It brings a whole new meaning to the phrase ‘meat pack’: AIM Proximity and TVNZ have teamed up to deliver one of the largest, and almost certainly the meatiest, direct mail campaigns in New Zealand history after sending a packing crate filled with a 60kg hindquarter of Angus beef to the nation’s leading creative directors in an effort to educate ad agencies about the creative ways the Ondemand platform can be used.

1 2 3 4