Monthly Archives: October, 2010

News
Colour my pop-up
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In a bid to capture consumers in the lead-up to Christmas (which is—deep breath—less than eight weeks away), HP and Microsoft have teamed up and established a temporary pop-up store in central Auckland. Called Ten O’Connell, the store opened on Thursday night  and will remain popped-up for …

News
Tourism sector sees more $$$ symbols
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With Tourism New Zealand’s campaigns to China, Japan, Australia, the UK, USA and Germany now firmly unleashed, comes good news for New Zealand’s tourism market, with fresh figures from the Tourism Satellite Account: 2010 showing spending by international tourists in New Zealand increased 1.6 percent ($149 million …

News
Kiwis hungry for a slice of yuletide yeastiness
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As the UK plunges into the depths of a freezing, grey winter, tonnes of Kiwi’s look as if they want to give it up, opting instead for beaches, BBQ’s and that season called summer. Marmite’s Bringing Home the Kiwis competition, which will bring home 100 Kiwis for …

News
‘Tis the season for ice creamy cohesion
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Next year is the 75th anniversary of Tip Top. So, as part of the celebrations that are sure to come in the new year (and to herald the arrival of the prime time ice cream consumption period sometimes known as summer), Colenso BBDO and up and coming Sweet Shop directors Mark Albiston and Louis Sutherland have gone to town—and country—and made eight almost documentary style, nostalgia-inducing commercials that are filled to bursting with all the ingredients of the classic Kiwi summer.

News
Home is where the Speight’s is
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It’s that time of year again: Sausages are consumed voraciously, jandal-adorned feet almost instantly become sunburned, refreshing beverages are sought and summer advertising campaigns are released. And, following on from the man-heavy launch spot for the new Ranfurly Frontier lager a few weeks back, Lion Nathan and Publicis Mojo have also entered the masculine mainstream beer fray with a new number for Speight’s, which documents a rather urban Southern Man’s domestic journey to dish out a few cold Gold Medal Ales to the boys.

News
[email protected]: 19 — 25 October
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In this edition of [email protected], there’s one dominant and quite unusual theme, with Countdown continuing to go for the media jugular and blast everyone for two minutes (but only on ONE) with its ‘Meet the Colemans’ soap launch, its Richard Till spots and a few other Countdown-related comms.

News
MSN weighs up the opt-ins
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Following on from requests from local advertisers and in an effort to replicate the success of parent ninemsn’s opt-in email initiatives, MSN New Zealand has released a new service called Hotmail Featured Offers that allows advertisers to promote their wares to local Windows Live Hotmail users.

News
The milkman returneth
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The last time we heard from the Toot Group they were trying to spread the meaty truth and destroy the sausagey lies as part of a campaign for Harrington’s Sausages (in fact, the ‘Know Your Sausage’ poster made as part of the Sausage Awareness Week still hangs proudly from the StopPress walls). And now the gang is back with some more good work for The Trusty Delivery Co., a new grocery service modelled on a successful business in Australia that is aimed at busy, environmentally conscious shoppers who can’t be arsed going to the supermarket.

Opinion
Imitation or inspiration?
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There’s always plenty of discussion in the ad industry as to where the line between plagiarism and creative inspiration is drawn. TV3 has felt the cool accusatory breeze a couple of times this year with some of its promotional work. And, after Colenso discovered two of its Vodafone commercials …

News
Curl reigns supreme at The Maggies
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A relative outsider has stormed through the pack to take out the supreme award in the inaugural New Zealand edition of The Maggies, with the January 2010 issue of women’s surf and snow magazine Curl beating out the big boys to take Magazine Cover of the Year.

Awards/events
PMP your unaddressed mail ride
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For all those looking for some insight into the latest global trends in the realm of unaddressed mail and catalogues, the ‘International Catalogue Exhibition’, which is sponsored by PMP Distribution, is being held over three days (26-28 October) at Auckland’s Heritage Hotel. It’s basically junk mail nirvana.

News
Of sunset, sunrise and comical New Zealandness
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Who’s it for: Telecom by Saatchi & Saatchi and Prodigy Films

Why we like it: 2010 was a year Telecom would probably rather forget, but it’s obviously hoping to go out on a good note and has gone back to the advertising it knows best with this …

News
iTry with my little eye something created by NZ Post Targeted Communications
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New Zealand Post has been in the news recently after announcing the arrival of ‘Localist’, a start-up directory business that aims to target Auckland’s small to medium sized businesses, where the local advertising market is thought to be worth around $600 million a year. Yellow responded to the threat with an $8 million investment and the promise of 100 new national sales roles. But away from all that excitement, New Zealand Post Targeted Communications has launched another marketing toy called iTRY, a digital-to-mail sampling solution that gives companies an opportunity to get their products and services into the hands of consumers to trial.

News
Attack of the patriotic ad campaigns as AMI and DDB get ‘New Zealandy’
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State’s recent ‘My 3 Things’ campaign aimed to show Kiwi consumers the company was actually very nice, cared about your stuff and, quite perplexingly, was looking to find a way to insure the things that were uninsurable. Now DDB New Zealand and AMI Insurance have taken a similar—although more light-hearted and colloquial—approach with a new campaign and repositioning statement for the company that aims to show it ‘Insuring New Zealandness’.

News
Telecom strokes patriotic egos, tugs on heartstrings and gets back in the brand space
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Much like watching an All Black return from injury, the marcomms sector always keeps a very close eye on the communications work of companies that have recently suffered some kind of PR crisis. Certainly, when Telecom’s Paul Reynolds came out in his waders in Glenorchy after the XT debacle with an apologetic number asking New Zealand for forgiveness, opinions on whether or not this was appropriate spewed forth. Since then there have been plenty of ads promoting specific deals and products (sadly, the on-air proposal didn’t really work out either), but Telecom and Saatchi & Saatchi now appear to have resumed normal branding transmission with the release of a beautiful new TVC (by Prodigy films), print campaign and positioning statement ‘From here we can do anything’.

News
Lemon & Paeroa: now with extra ‘Nothing Much’
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After a period of relative silence on the self-promotional front, Ogilvy has been making up for lost time recently and trumpeting a host of its new work. And the latest addition is a new, characteristically quirky summer campaign for L&P that aims to appeal to young Kiwi malingerers.

Opinion
Marketing design through design in marketing
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The Best Design Awards are recognised as the leading celebration of excellence in the design industry. And as the official awards of the New Zealand Designers’ Institute, it holds significant gravitas as an indicator of the current role that design is playing in the wider marketing landscape.

News
Summer lovin’ tourists in TNZ’s digital marketing sights
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As the well-known Queenstown saying goes: “It’s tourist season, but, sadly, you can’t shoot them”. And to try and further increase visitors over the upcoming summer boom time, Tourism New Zealand has launched a fresh marketing offensive in China and expanded its digital campaigns in Japan, USA, Canada, UK and Germany, all of which signify a marked change of strategy following the addition of digital specialists Amnesia Razorfish to its agency roster.

News
Bananas to humans: ‘this time it’s personal’
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The myth of the subliminal message in advertising is a long-standing one. But Ogilvy and All Good Bananas haven’t given up on that marketing dream and have employed the services of some cool instore technology called ‘Audio Spotlight’ to impart a message about fair trade and environmentally friendly bananas directly into the ears—and brains—of unsuspecting Kiwi shoppers.

News
[email protected]: 12 — 18 October
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Given the stellar performance of the yellow orb known as ‘Old Brighty’ over the long weekend, you probably didn’t receive your regular dose of television advertisements. So here’s a whole heap of them to welcome you back. This time round the love-hate relationship with Tower’s Brian and Lisa continues; TelstraClear launches its big TV push to celebrate 20 years of Kiwi service; the next ad in the RaboPlus ‘It Pays To Focus’ series continues the good form; and, despite threats to pull its advertising from TVNZ following the Paul Henry furore, Countdown instead releases a massive new soap opera and forks over a whole heap of cash to block out ONE’s ad break.

News
Fairfax makes the internet even bigger
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The NBR gave Stuff’s digital billboard promotion a bit of grief this week after it suffered from a few technical difficulties. But the glitches have obviously been ironed out and Fairfax is now using arbitrary capitalisation to trumpet the arrival of “New Zealand’s First Interactive News Billboard” in Aotea Square in Auckland.

News
The digital decade: Google AdWords blows out ten candles
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It’s the world’s biggest and fastest auction, it handles more micro-payments than all of the world’s stock exchanges and it was deemed fairly risky when it was launched almost exactly ten years ago, both by those responsible for coming up with it and by others. So bow down and give praise to (or, if you’re in the newspaper business, swear at) the game changing advertising system known as AdWords, a system built by a team of Google engineers and salespeople who bet big on a few core insights and won. 

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