Banner ads are often criticised for being boring, cheesy, annoying, intrusive or a combination of all four. David McGregor, writing in Idealog, went as far as calling online promotional activity “the Great Pacific Garbage Patch of the advertising business”. But Orcon, Special Group, Exposure and Salt Interactive have joined forces to show that very good things can happen when the utility of the digital space is combined with the ideas of agency land.
Monthly Archives: August, 2010
The magazine industry will be feeling somewhat chuffed and maybe a little relieved because, despite predictions to the contrary, in many cases magazine readership and circulation have grown over the last year, according to Nielsen’s year on year comparative results.
In this edition of Wammo Pound and Mash, Mr Pound chats about the work of Cindy Gallop, advertising genius turned charitable mistress, on www.makelovenotporn.com and www.ifwerantheworld.com.
The homages have been flooding in online for the Double Rainbow man. And, as StopPress is a passionate fan of Zippy, George, Geoffrey and Bungle, this is certainly one of the best (other passionate Rainbow fans like us have probably already seen the ridiculously innuendo-filled ‘unseen’ episode).
Vimeo …
The wide-rimmed black glasses are being buffed, the new trainers that actually look old are being purchased and the designy/markety/techy fanboy tingles are increasing rapidly in the lead up to next week’s design wet dream they call Semi-Permanent. And the generous folk behind it (check out the interview with main brain Anna Cameron on Design Daily here) have handed us one of their precious golden tickets to give away. God we’re good to you.
A veritable smorgasbord of Kiwi magazine industry hot shots have been roped in to impose their harsh judgements for the inaugural New Zealand edition of The Maggies, the popular UK award show that’s been shipped down to the southern hemisphere to honour the year’s best magazine covers.
Subjects were canvassed, numbers were crunched and insights that have guided strategy and communications were delivered. And the research companies that have followed this path and impacted on the fortunes of their clients have been recognised with the announcement of the finalists for the Market Research Effectiveness Awards.
Hey, look, it’s almost Fathers’ Day, which means a host of companies will soon start guilting consumers into buying socks, booze and other trinkets in order to show their patriarchal love. And nothing says fatherly love like Chivas Regal, some of which you can win if you’re cool and entertaining enough.
Pizza and horror movies have always gone pretty well together. And while there have been plenty of classic zombie flicks over the years, not one of them has featured pizza in the movie itself. Hell Pizza and Christchurch-based filmmakers Little Sister Films decided to change that by creating Deliver Me to Hell, supposedly the world’s first ‘pick a path’ interactive Zombie movie and now a mid-level YouTube sensation.
There’s been plenty of talk around the industry traps recently about both the commoditisation of media and the apparent fragmentation of big clients’ business. A lot of it seems to be just that: talk. But not when it comes to the country’s biggest company, Fonterra, which has split up its media business, giving Naked Communications the communications, strategy and channel planning work and leaving OMD with the media buying.
There will undoubtedly be a few bottles of Montana (or is that Brancott Estate?) consumed in the TBWA\ towers in the coming months after it disrupted Pernod Ricard New Zealand into handing over its business. And, once again, TBWA\ will be working closely with Mitchell Communication Group on the account, which won the media business from ZenithOptimedia.
That inconsequential stuff the ads are placed around on the telly (aka programming) has been acknowledged once again, with finalists for 41 sections across three categories—news and current affairs, general television and documentary—announced in this year’s Qantas Film and Television Awards.
On this edition of Ads@6, ANZ receives plaudits for the gratuitous use of a meercat; Women’s Weekly puts its ladies on display; State’s ‘My 3 Things’ puts a few favourite things in boxes; the Audi spot makes design/tech nerds (and possibly even captains of industry) go weak at the knees; Orcon opens up multiple windows; Telecom attempts to lure the punters to its Backing Black scheme; and Fantastic noodles embraces Engrish.
After snatching the Westpac account from Saatchi and releasing a couple of rather well-received campaigns recently, Colenso is on a bit of a roll at the moment. And, as is often the way when the going is good, the hires have followed, with Daniel Wright set to join as digital creative director at the end of the month and Margot Chandler appointed as Clemenger Group’s ‘people development director’ in a newly developed human resources role.
After losing the Flight Centre business recently, Total Media, which is part of the Omnicom Group, has decided a restructure is in order, so there’s no room for the Auckland general manager position, a position which was held by Jason Rutherford for the last eight months.
Group chief executive …
Barnes, Catmur & Friends has just released a new Benjamin Button-esque billboard campaign for Okuma (it’s Kiwi for fishing, don’t you know). And it involves some pretty classic, quintessentially swarthy young/old seadogs. Ah, don’t they grow up and get tattoos and have facial hair and start smoking pipes and reeling in those big ones so fast these days.
This country’s diminutive stature has, according to legend, made us the perfect testing ground for technology firsts. And while it seems we always have to wait before we get our delivery of the newest gadgets, there have been a host of cool techie developments of late, from sandwich ordering to iPad apps, and crowdsourced language studies to dancing digital cows.
Usually our bragging is completely unfounded and based entirely on lies. But not this time: Nielsen has shown that StopPress is still at the top of the table when it comes to the percentage of visitors who have used a mobile phone to access the internet for the month of July. And, by extension, it would seem that you tech-savvy information hounds obviously have your hands on the lentils/fingers on the pulse when it comes to mobile usage.
The first phase of the search for Christchurch’s top retailers has just drawn to a close, with entries for the Top Shop awards up 11 percent on the 2008 edition.
New technology has meant that consumers are engaging with media in ways that George Jetson would be proud of. Of course, given the feverish enthusiasm for the iPad, there’s already quite a bit of interesting data about it and while the consumers love it, publishers are also rightly excited about the revenue—and creative—possibilities offered by the new medium. So who’s buying two of Apple’s most popular devices, the iPad and the iPhone? Nielsen surveyed more than 64,000 mobile subscribers in the US to find out.
TV ratings are a lot like politics: whether you’re winning or losing, the other side is always doing it wrong and, even in the worst situations, you can always try and spin things to make it look more positive than it really is.
As interactions and events rather than the old school spray and pray approach are increasingly being utilised to rise above the rabble and capture the jaded consumer’s attention, experiential marketing’s star continues to rise. And the good news keeps coming for local experiential agency AmbientX: after its double medal haul at this year’s Australasian Promotional Marketing Association Star Awards for the Arnott’s Velish campaign, it has managed to pick up a couple more significant client wins recently.
Who’s it for: State by Colenso BBDO
Why we like it: We may be slightly biased, but State’s ‘My 3 Things’ campaign, which taps into our insatiable love of objects and plays on the fear that we might actually lose them, is a good’un. The …
Designers, animators, advertisers, marketers and possibly even a few hip accountants don’t have too long to wait until the 2010 edition of Semi-Permanent starts squeezing some creative juice. And Nicolas Roope, an all round digital and design ideas guy from the UK who set up Poke London, retro phone company Hulger and this cool t-shirt blog, is venturing to New Zealand to speak at the event. He took time out from his busy schedule of coming up with awesome things (and from being the UK’s Webby ambassador, a member of the Academy of Digital Arts and Sciences and a member of the UK Coolbrands board) to have an e-chat with StopPress.
Little Sister films, a group of film-makers based in Christchurch, proposed the idea of an interactive YouTube ‘pathfinder’ horror adventure to Hell Pizza several months ago. And this is the pretty cool end result (there’s also a year’s supply of pizza up for grabs).
If Facebook …
Five years after co-founding creative talent representation business The Pond, Sue Worthington has sold her shareholding and set up another small specialist creative agency, Indiego. And The Pondʼs other co-founder, Leighton Howl, has bought Worthington’s half of the business (with a second silent investor) and is looking for further investment to fuel expansion of the Pond model into Australian and Asian markets.
So many things to read about, see, enter and attend, so little time.
I often write about new campaigns. But I don’t often write about new campaigns that are directly connected to me. So let me get out my literary quick unpick and unweave the tapestry of advertising life as I tell you a tale that involves a series of moderately interesting things and events including, but not limited to, printed words, photography, nuptials, skybeasts, gifts, awesome art and a giant billboard.
It may be a relatively unsexy side of the digital marketing world. But there’s no doubt email is powerful (read this if you don’t believe it). And the Jericho Email Marketing Metrics Report for 2010, which crunched tens of millions of permission-based commercial emails in New Zealand, has shown that email drives massive readership and clicks—especially on Mondays.
Some companies just seem to have unending revenue streams. And as Trade Me stretches its tentacles into the services area and starts competing with Yellow and Google (for the full round-up, scroll down to near the bottom of this story), it’s also finding a bit of a niche as an online display advertising team for other websites, the latest of which is metservice.com.