Cadbury has its weird, slightly creepy dancing cow, which, for some, is an all-too direct connection with the source of its chocolate. And, as history has shown, when Cadbury zigs, you can expect Whittaker’s to zag, so Andrew, Brian, Assignment and Curious Film have taken a much more artistic, evocative and slightly more mature approach for a new TVC.
Monthly Archives: June, 2010
The AUT adschool’s mid year show was held last week, and those young, naive tikes with the world at their feet, blissfully unaware of the crushing reality of the real world, usually come up with some pretty bloody good stuff. And through the magic of technology, you can see it here.
Who it’s for: TSB by Special Group and Robber’s Dog
Why we like it: TSB Bank has been at the top of the banking customer service charts for a while now. And, as a result of this solid reputation, it’s also New Zealand’s most …
Comforting economic performances and improving consumer confidence in the Asia Pacific region should bring a smile to the collective dial of the New Zealand media and marketing fraternity, with media advertising spend in the 12 markets followed by Nielsen growing by 18 percent from the same time last year, although New Zealand spending across TV, newspaper and magazines is at the back of the regional pack, recording an increase of eight percent.
This week the big news is all about the Cannes International Advertising Festival. So here are a few of the Lion winning campaigns you might not have seen. The big theme this year seems to be finding a way for technology and participation to come together for brand nirvana—and if it’s for a good cause well, gold.
Despite our apathetic streak (or, perhaps more accurately, a national belief that if you just keep moseying on things will probably come right eventually), new research has showed that New Zealand consumers are actually fighting back against poor customer experiences and voting with their feet when businesses don’t meet their expectations.
With a record haul of Lions under his (and his company’s) belt after this year’s Cannes accolades were dished out, Colenso BBDO executive creative director, handyman of the land and Titanium and Integrated Lions juror Nick Worthington is sitting pretty. And in this clip, he’s also sitting with Our Maan in Cannes in a loud French restaurant.
Our Maan in Cannes gets up close – and personal – with Chris Schofield, creative director at DraftFCB and one of just six Kiwis to be chosen for jury duty at the Cannes International Advertising Festival, to find out about his Cannes experience. He was judging the Radio Lions and, interestingly, while DDB NZ managed to take home a gaggle of Lions for its Sky TV Arts Channel campaign, this category was the only one to go ‘Grand Prix-less’.
After their combined bacon and dairy victories earlier this year, the dream team of Naked Communications and Josh&Jamie has snaffled another one, SBS Bank.
All the Lions have been delivered at Cannes and Colenso BBDO has easily topped the Kiwi agency list, bringing home a record haul of ten leonine friends (three Gold, four Silver and three Bronze), out of a total of 25 for Kiwi agencies.
Colenso BBDO will be hoping that the 10-man Cannes Lions jury will perform a feat of advertising alchemy and turn their ‘Yellow Chocolate’ campaign for Yellow Pages into a Titanium Lion after it was named on the Titanium and Integrated Lions Shortlist at the 2010 Cannes Lions Advertising Festival.
Colenso BBDO’s award-winning work for the New Zealand Book Council has been shortlisted in the Film and Film Craft categories at the 2010 Cannes Lions Advertising Festival. Clearly not content to rest on their laurels, or indeed these other laurels here, Colenso has been shortlisted in the Sound Design and Animation sections of the Film Craft Category, whilst also making the cut in the Public Awareness Messages section of the Film Category.
Anthony Utama/Getty Images33 different businesses and independent journalists entered the 2010 Magazine Awards, with published work from 65 different titles. You can read all about the serious stuff here. But what fun are awards if you can’t laugh at the expense of your colleagues and competitors? Herewith, the StopPress Alternative Magazine awards for 2010.
Niche creativity, consumer empowerment via social media – and, therefore, engagement measures – and the innovative uses of media hardware are the themes dominating Cannes Lions this year.
There is so much that could be written about last night’s Magazine Publisher’s Association gong-fest, but StopPress has a headache, so instead let’s just say that Healthy Food Guide took out the Supreme Magazine award, NZ House & Garden’s Kate Coughlan took out Supreme Editor of the year and Paula Ryan, resplendent in an impractical yet presumably highly fashionable ensemble, was handed the Lifetime Achievement Award.
Now you too can pay homage to the supreme winner of the Magazine Awards.
LOTR meets the soothing sound of the vuvuzela.
The path to musical greatness.
Apparently, this is called Epic Trolling and it gives online nerds nerdgasms; Sarah Palin is remarkably stupid …
In this helping of Michael Carney’s Marketing Week: The sudden importance of mobile wallets What’s a Facebook Fan really worth? Google’s answer to publishers’ love affair with the iPad 10 ways to improve loyalty programmes Digital Funding from NZ On Air Outrageous Fortune, American-style
Having only just recovered from Bieber Fever, New Zealand is now firmly in the grip of Football Fever. And Les Mills Auckland has embraced the ‘new national colour’ ahead of the football fest against Paraguay, with chief executive Reece Zondag and gym service director Norm Phillips donning some excellent upper-lip disguises and, in the dead of night, transforming its prominent CBD billboard into a super-sized supporters message for the All Whites with the help of a few cans of paint, some spraycans and a cherry picker.
Idealog and her ugly sisters NZ Marketing, StopPress and Celsias have given birth (by C-section) to Design Daily, a daily news site for Kiwi architects and designers. Launched today, the site covers projects, people, events and politics in the design industry. And it will also send out a weekly free email newsletter that you can sign up for here.
Last night, at a secret location thick with the smell of cognac and cigars that must never be spoken of (unless the secret handshake is given and you sacrifice a virgin), some of radio’s biggest personalities gathered to eat things on sticks, eat things on spoons, drink things in glasses and take the piss out of themselves, their competitors, the medium of radio, the Auckland media, New Zealand politics, TV newsreaders and, the guests of honour, agency folk.
"And then she attacked me"
As day four of the Cannes Lions festival draws to a close, it’s time to wipe away the winners announcements, put aside the insights, leave behind the learnings and concentrate instead on the one thing that binds us all together: celebrities.
Alt Group may need to call in structural engineers to reinforce the mantelpiece in their Ponsonby office: the design superstars, who have taken home more than 50 international design awards in the last few years, can now add a Cannes Gold Lion to the list.
Big news came through yesterday that Kingsland indie agency Special Group had picked up the extremely coveted Grand Prix award in the Direct category at the Cannes Lions. Sadly, the Special Groupies were too busy doing actual work back in New Zealand and couldn’t get to Cannes to pick up the trophy, wallow in glory and revel in the fact that they were among the world’s best. But Our Maan in Cannes was.
This week on [email protected], Sam Neill dresses up in traditional garb and avoids getting spat on by a South American beast for Kiwibank; Primo rewards those who choose the right fridge with a choir of soothing angels; and the Toshiba Heat Pump door snakes come clean and apologise for extravagant credit card use while overseas.
We arrived in Cannes on Saturday, slept for 12 hours and woke to discover that Sunday is pretty much a write off outside of the Palais. It was midday before anything opened and the only people on the street seemed to be locals walking their tiny dogs. But …