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Monthly Archives: December, 2009
Thanks Handjob! You’re the perfect stocking stuffer! Or, for a slightly less risqué gift, how about a marketing action figure.
Banana smoothie spoofery pokes fun at condescending Westpac animation.
Bodacious boogie-boarding sensation Vincent Heeringa: the early years.
What exactly is the …
Feast your festive peepers on the StopPress Christmas goodie bag, which is filled to the brim with an array of newsy delights.
Tourism New Zealand will have a new chief executive for the first time in a decade when Kevin Bowler takes over in January. He’ll have the big shoes of George Hickton to fill, but he’s looking forward to sinking his teeth into the new role, in which he will be responsible for overseeing the international marketing for New Zealand in over 15 countries.
Whatever the atheists can do, the ecclesiastics can do better. Auckland’s St Matthew in the City, a church that has made quite a name for itself as a result of its provocative billboards, has ruffled feathers again, this time with a rather risqué yuletide number that lampoons the literalism of the omnipotent lovin’ supposedly dished out to Mary by the cosmically virile Yaweh.
Humans love lists (especially at the end of the year). And humans also love videos (particularly of cats, funny dances and fellow humans injuring and/or embarrassing themselves). So there’s almost no better combination – aside, of course, from raspberry and coke – than the annual most-watched YouTube video list.
News that Colmar Brunton’s Croftfield Lane call centre in the North Shore would close before Christmas with the loss of 50 jobs surfaced today after Unite Union national director Mike Treen blabbed to the media. But chairman Dick Brunton and field services manager Donald Carter say the union has jumped the gun and, strictly speaking, the call centre’s closure is still a proposal.
The second installment of Media Mingle, Mingle Bells, took place last week in the dark, underground lair at Clooney. There was quail in spoons, there was champagne in flutes, there were nametags on chests and there were numerous jovial media types engaging in some hearty festive mingling.
As the Christmas retail season gets into full-swing, retailers hoping to get their share of the consumer spending action are ramping up their online advertising activities, with a 31 percent increase in the number of advertisers on the Internet and a 26 percent increase in the number of campaigns in the two months from September to November 2009, according to Nielsen data.
This week from the Consumer Counsel: Nielsen’s Media division and ANZA have launched a new Attitudes to Advertising segmentation that follows on from a 2008 study. According to the research, Kiwi consumers can be split into nine distinct ‘aditude’ categories. And it turns out that levels of trust in traditional media advertising in New Zealand were higher than the global average.
’Tis the season to be jolly.
Jolly silly, that is. Stoppress heard the story of an Auckland banker who this week staggered back to work after a night on the tiles, without his wallet and his phone and soaked through by the rain. Intending to doss down at the office …
Christmas is a time of family, binge-eating and falling asleep in the ambrosia at 3pm. But for some of our fellow beasts, as you can see in the Save the Children fund’s top-notch stop motion Animal Love dating video, Christmas often just enhances their crushing loneliness.
Auckland gelato store Giapo is “in business to put a smile on children’s faces”. But Gianpaolo Grazioli, the store’s founder, is attempting to raise $10,000 for 300 kids who can’t make it to the store this year because they have to spend Christmas in the Starship Hospital.
Auckland multi-disciplinary design company Alt Group walked away from one of the design industry’s largest and most prestigious international competitions last week with four red dots and a red dot grand prix in their luggage. And it’s the first time a New Zealand design company has received this coveted prize.
Just over a year ago, The Wine Vault would have been categorised as your traditional, conservative, small New Zealand business. Its marketing tactics consisted of leaflet drops, direct mail campaigns, a monthly email to the customer database and a few fairly unsuccessful radio ads. But owner Jayson Bryant changed all that when he decided to dive head-first into the then-nascent world of social media retailing in New Zealand.
‘They’ say it’s never been done in New Zealand—a wedding planned entirely via social media. But Orewa bride-to-be Pauline Stockhausen has vowed to use only suppliers she has met through Twitter, Facebook and the like for her March nuptials, and Waiwera Thermal Resort has jumped on board, offering a reception venue and spa makeover in return for frequent mentions on her blog.