Monthly Archives: September, 2009

Awards/events
Good onya
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Comments on the NZ Internet Awards story has prompted an investigation of the Onyas, the other web industry awards. The Onyas have 11 categories, focusing on web application as well as design and content. The awards are produced by the good folk at Webstock, who help people improve their websites …

News
Celsias launches in NZ
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Celsias gives Kiwis the ability to take action on climate change and build a community-led response. In addition to a daily blog, the site features a variety of tools to share information, form discussions, start projects and swap success stories.

According to Nielsen Media Research, 80 per cent of small …

News
Returning to the WOM
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Advertisers and marketers are readressing the value of good old-fashioned word-of-mouth referrals and increasing budgets in this area are reflecting this change. So how can WOM be better used to boost sales and drive awareness, retention and brand loyalty?

When Josh Bernoff, vice president of Proctor and Gamble, recently announced …

News
Phwoar!
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Good news for petrolheads—Auto Salon magazine will launch in New Zealand in October. Privately owned Adrenalin Publishing has licensed the rights from across the ditch to produce the Kiwi version, combining Aussie, international and local content.

Adrenalin has somewhat hogged the motoring sector—its stable of seven includes NZ4WD …

News
Get iPhone in yellow
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New Zealand’s estimated 20,000 iPhone owners can now access the Yellow business directory. The Yellow iPhone app is free to download from the App Store. It uses the iPhone’s GPS and Google Maps to locate businesses and give you walking or driving directions on how to get …

News
Arty marketing 2
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Following Adshel’s raining bus shelter to promote KidsCan Trust over telethon weekend, the company has put art on the streets of Christchurch. The Bus.Stop. project features colourful works by Korean artist Sukjoon Jang in several bus shelters. Jang’s work likes light and Adshel’s advertising light boxes …

Awards/events
Blog moves in mysterious ways
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This Saturday is also a holy day for the School of Theology and Bible Society New Zealand. The organisers are holding a seminar to explore the impact of the internet on Christian communication, marketing and spiritual networking.

A panel of local theologians and Heidi Campbell from Texas A&M University …

News
L&L defends pic editor over cover kerfuffle
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Despite admitting it was “a bit unfortunate”, NZ Life and Leisure editor Kate Coughlan stands by the “impeccable” reputation of Fairfax pictures editor, Sybille Hetet.

“We went through the right channels and presumed this was cleared. We have strict processes for use of photos.”

L&L was pilloried by ACP …

News
Arty marketing 1
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Art by Flox Art by ComponentTiger Beer is putting the mobile into marketing to stand out on the streets of Auckland. The backs of ten inner-city buses have been emblazoned with spray-painted stencils by five talented and impossibly cool artists from Cut Collective.

The arty approach is in line …

News
New ed for trade mags
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Marketplace Media, who scooped up three mags—NZ Hardware Journal, Wares NZ and NZ Outdoor Power Equipment—from the 3Media fallout, has appointed Steve Bohling as group editor.

Steve has more than 25 years’ experience in the publishing biz, from editing consumer electronics, hi-fi and car stereo mags in the …

News
Top shooters are from Palmy
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Paul Gummer

Winner of Photographer of the Year at the 2009 EPSON/NZIPP Iris Professional Photography Awards is Paul Gummer, last year’s Creative Photographer winner. Gummer, who also won the landscape category, is a lecturer at the Universal College of Learning (UCOL).

UCOL, with campuses in Palmerston North, Wanganui …

News
NZ has no internet entrepreneurs
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That’s according to the 2009 NZ Internet Awards. At the award ceremony in Wellington last month, Best Business Application went to Xero for its online accounting system, Best Education Product or Service Award was won by digital content directory Digital NZ and the Societal Impact Award went to the …

News
Gaff Laff
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And now for the goobledegook press release of the week. Try saying it without breathing. Impossible.

AUCKLAND, New Zealand – August 25, 2009 – As part of NetApp’s cloud computing news announcements today, NetApp (NASDAQ: NTAP) highlighted its close relationships with industry-leading Information Technology (IT) vendors and enterprise Value Added Resellers …

News
Aussie GAS spends in NZ
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The millionth Aussie tourist just flew through our customs lounge.

Now the Great Australian Survey company (GAS) wants to spend $A1 million on developing its survey business, partly in the shakey isles.

A member of the Q Group of companies (ASX: QXQ), GAS will spend close to $A1m over the …

News
Real Groove gets ex Mocker
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Real Groove magazine has a new brand manager, musician Paul Lightfoot, once guitarist for The Mockers in the 80s and last seen doing covers of The Church at Auckland’s PR Bar.

Lightfoot’s past ad manager roles have been with Management mag, Metro and at Prime TV. He’s …

News
Supergroover on Kiwi FM
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Did anyone listen to Karl Steven’s debut on Kiwi FM on Sunday? The Supergroove frontman hosts The Kiwi House from 5–6pm, with replays on Thursdays at 3pm. He interviews well known Kiwis and they play their favourite tunes. Steven’s first guest was Dave Gibson from ElemenoP, and …

News
Special wins Orcon
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Special has won the Orcon account following a three-way pitch.

It’s a case of underdogs of the word unite. Orcon is the fourth largest telecommunications provider in the country and was first to unbundle broadband for Kiwis. Special is a lean creative agency that doesn’t have a receptionist …

News
Trends’ American lover
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Trends Publishing International has teamed up with like-minded US design company Dwell to cross-market their resources—a significant boost for both companies in both markets.

In 25 years Trends has grown from a local series of kitchen and bathroom magazines to one of the largest independent media companies in New …

News
Australia up for grabs
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The Australian Government has earmarked AU$20m to relaunch Australia’s brand image. A public tender is open for the next two weeks for creative agencies to wow Rudd and his cronies. The brief is to sell Australia to the world and encourage investment and education opportunities there. The campaign …

News
New fish in The Pond
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Simon PoundHadleigh Averill

How is creative consultant agency The Pond gonna surf the social media wave? By launching a specialised social networking creative team for companies wishing to get profile in those hard-to-reach digital places.

Enter Simon Pound and Hadleigh Averill. Pound is a writer, director and self-confessed troublemaker …

News
New eyes for Insight
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Insight Creative design consultancy has a new creative director, Brogen Averill. A flick through Averill’s website, thingwebsite.com, shows a classy array of eye candy.

While working in Europe and the UK, his clients included Citroen, Panasonic,  Heinekin and the European Football Cup. Upon his return to NZ in …

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