Monthly Archives: September, 2009

News
What Kiwi blokes want
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Not rugby, racing and beer, but babes, Beemers and, er, more babes. That’s according to the stats on MSN’s new NZ Men page.

Launched two weeks ago, the site has notched up 273,779 page views (PVs) and more than 18,000 unique browsers. The most popular slide …

News
It’s cool to be eco
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ecostore has won the Large Business Trailblazer award and named the Sustainable Business of the Year for the northern region in the Sustainable Business Network Awards held this week.

This follows the results of the Creo/Perceptive Corporate Trust Survey in July, in which ecostore was viewed as the top …

News
Instant Kiwi celebrates 20th anniversary
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Congrats to the little Kiwi that could – Instant Kiwi scratchies turn 20 years old this month. Interbrand has been the design company responsible for all the Instant Kiwi designs since the very first scratchie in 1989. Two new IKs have been released to celebrate the birthday – a collector’s edition …

News
Loving Touch
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Wednesday’s love-in for Samsung at Zambesi’s new Newmarket store, was indeed full of luvvies. StopPress felt right overdressed in a warm spring coat and woolly socks.

The affair was to welcome the arrival of  Samsung’s Ultra Touch phone and help raise funds for Youthline, through the auction …

News
Finally, a NZ comedy show that’s funny
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Have you seen TV3’s Friday night comedy panel show 7 Days yet? Funniest thing since Melody Rules. No seriously, it’s good.

Based on the BBC show Have I Got News For You, 7 Days pits two teams of comedians against each other to summarise the last week of …

News
TiVo does deal with Telecom
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Telecom and Hybrid TV, the exclusive licensee of TiVo products in NZ and Australia, have struck a mighty deal – but only for Telecom broadband customers.

From November they can download all the movies and shows they want from the TiVo media device without paying more for their monthly data allowance …

Awards/events
Rockin’ in the online world
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Will you be one of only 40 people that will attend a value-for-money event organized by our friends at IAB (Interactive Advertising Bureau) NZ? The not-for-profit organization is holding a seminar in Wellington called ‘Online Strategies that will Rock your CEO’. Sounds funky. Three industry experts will explain how to …

News
Twenty20 cricket goes with the flow
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Home ventilation company HRV is the new sponsor of New Zealand’s Twenty20 cricket tournament. The three-year deal also heralds a new name for the competition – the HRV Cup.

Next year’s HRV Cup matches take place from January 2 to 31. With money, high profile and increased media coverage …

News
Money can buy you Facebook friends
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Are you one of those sad sacks that has a Facebook profile but no friends to talk to? Now Aussie advertising and promotions company uSocial.net is selling friends for Facebook users.

Building a fan base has never been easier – you can buy packages of up to 5,000 or …

News
RSVP and Nexus Awards call for entries
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Entries are now open for the NZ Marketing Association’s RSVP and Nexus Awards.

The RSVP Awards recognise excellence and innovation in marketing campaigns that stimulate conversation, ask for a response or prompt some deeper brand involvement that leads to a sale or other measurable change in behaviour.

Nexus Awards …

News
Ogilvy opens biggest production studio in NZ
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What has 10 video editing suites, offers services in 3-D animation, audio production, print management, photography and artwork/photo retouching and is open 16 hours a day? It’s RedWorks, the new state-of-the-art production facility created by Ogilvy NZ.

Executive director Paul Manning (formerly in charge of OgilvyMetro) and general …

News
Emmy-winning ad produced in NZ
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The Coca-Cola ‘Heist’ ad won the best primetime commercial Emmy at the Academy of Television Arts and Sciences’ Creative Arts Awards ceremony in Los Angeles on Saturday.

It was line produced by Flying Fish in Auckland for Psyop animation studio in Los Angeles. The agency was Wieden + Kennedy …

News
Local newspaper heroes
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NZ rags did good at the 2009 Pacific Area Newspaper Publishers’ Association Awards (PANPA) held in Sydney last week.

Fairfax Media is licking its chops after the choice morsels it received. The Timaru Herald won the display advertising and the classified categories for newspapers with a circulation up to 25 …

News
Yellow campaign gets taste buds going
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Following the innovative and award-winning Yellow Treehouse campaign, Yellow has introduced its latest marketing mission and the gung-ho challenger – Josh Winger has to find out the taste of yellow and make a chocolate bar out of it.

Winger can use anything or anyone he finds from the Yellow books, online …

News
Racy Pammy
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Pamela Anderson’s ad for PETA. If it’s been banned from playing at NYC airports it means we like it.

News
Go Massey, and Wgtn more engaging than Ak
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Nielsen has released the latest figures for traffic to government and not-for-profit websites for the last week.

If may not look the most whizzy of designs, but Massey University’s website was the most popular last week with more than 60,000 visitors – three times more than the second most …

News
Prime opportunity to reach market in India
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Want to reach 600,000+ business readers in India? Adage Business & Media Services is giving you the chance to be a part of a supplement called ‘KiwiLand’ to be distributed with the Economic Times, India’s largest-selling English business daily with editions in Mumbai, Delhi and Bangalore.

The 24-page booklet …

News
Old New Idea?
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Just when you thought all was settled in magazine cover land, comes this. Same shoot, different story, different year.

Editor of New Idea, Hayley McLarin, maintains it’s not the same photo, though it may come from the same shoot.

“We try to find the picture that best illustrates the …

News
Gaff laff 2
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How many times do we have to tell you – don’t believe everything you read!

Two newspapers in Bangladesh, Daily Manab Zamin and New Nation, recently reported the NASA moon landings were fake after reading an article on The Onion website.

Translated into Bengali, the reports explained that at a …

News
Manufacturing consent
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NZ Manufacturer magazine hits the stands in October. Managing editor Doug Green’s mission is “to keep our readers up to date with the latest industry news and manufacturing advances in a tasty paper morsel”.

A subscription for 11 issues for $45 is a real bargain. Their helpful media kit …

Awards/events
Search Engine boot-camp
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Do you know how to infiltrate enemy lines with SEO, PPC, SMM and SEM? What are you waiting for, private, ten-hut to the 3rd Search Engine Boot-Camp by Search Strategies. In 11 training sessions, you will be briefed on the most efficient techniques in search and social media in the …

News
Ogilvy nabs $20m account
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The shift that dare not speak its name is true. ANZ/National has shifted its entire media account to Ogilvy, away from OMD.

The surprise move is a huge win for Ogilvy, which already handles the creative work for banking rival Kiwibank. According to Nielsen data, the combined ANZ/National …

Opinion
Searching for answers
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Are NZ advertisers really receiving the best service from their agencies?New Zealand advertisers are poorly represented in what is, in most cases, the most cost effective channel to market that there is. Overseas, online marketing has rightfully established itself as the fastest growing marketing channel and mandatory in marketing …

News
[email protected]: 4-10 Sep
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Seven days of 6 o’clock ads right here. TV3, 10 September 2009 Burger King, The Steal Tower Insurance The Warehouse, Huffer Ts Copper Kettle Chips The Floor Store, win a trip to Paris Rexona Men, Richard Kahui All Black Consumer.org.nz, join for $25 Tower Insurance …

News
The late-night brawl: Nightline vs Tonight
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Could TV One’s Tonight be slowly losing the 10.30pm ratings war against TV3’s Nightline? TV3 says yes and TVNZ says it’s no big deal.

In the monthly averages this year, Tonight has been ahead of its rival by around 20,000 viewers aged 5+. But in …

News
More Marketing Awards finalists
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The final finalists have been announced for the TVNZ/NZ Marketing Awards. A record number of entries this year so competition is fierce. Behold these masterful marketers.

NZ Post Marketer of the Year: Aisha Daji Punga – Marketing Director, Frucor Beverages Group Brendan Downey Parish – Sales & Marketing General Manager, Cerebos Gregg …

News
Yeti
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Who by: Colenso BBDO. Produced by Film ConstructionWho for: Land Search and Rescue NZWhy we like it: Big furry animals rule

News
Awards magnet
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Latest in a series of international accolades for Immigration New Zealand’s MAGNET programme is word they’ve won an ECHO Leader award to be announced at the US Direct Marketing Association’s annual conference in San Diego in October. Agency Rapport Advertising and Marketing is particularly pleased as this …