Monthly Archives: August, 2009

News
Embarrassment corner
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It’s the sound all magazine publishers dread: the smug tap of ACP’s Paul Dykzeul’s keyboard as he relishes the moment to rub your nose in the sand. Ouch!

Says Dykzeul: “ACP Magazines are proud to have provided the latest cover for NZ Life and Leisure, produced by …

Opinion
New Metro: “lacks cohesion, like, er, Auckland”
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Metro magazine has been revamped – again. The Auckland darling’s latest botox treatment gets a thumbs down from long time Metro friend (and StopPress critic) David MacGregor. Plus, we have some breaking news about the Citymix & Metro merger.Metro is an old friend. It showed up on the newsstand the …

News
Battle lines forming over TVNZ
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Indie agencies face a “major threat” and some inside large agencies claim it’s the “biggest issue to face advertising agencies for a long, long time”.

Battle lines are forming in what could be an industry-defining move by TVNZ to review its pricing and commission structures.

Major accredited agencies have …

Awards/events
Marketing’s crème de la crème
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All of NZ’s top marketers in one ballroom. Dressed up to the nines, supping champagne, feeling confident. Who will be the supreme winner? Who will cry in the corner? Who will tell tipsy tales?

Get your tickets now to the TVNZ/NZ Marketing Awards, Friday 30 October, Crowne Plaza …

News
Finalists announced in marketing awards
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New Zealand’s big brands are bouncing back in 2009. Air New Zealand, The Warehouse, Frucor and Westpac are among the household names to be selected as finalists in this year’s TVNZ/NZ Marketing awards.

Of the 21 finalists, 16 are medium-to-large sized companies. Two are government agencies.

New …

Awards/events
Amp your plan
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Want to be an über-planner? Better enrol in the Strategic Planning workshop at CAANZ/AUT Communications School from 23 to 25 September. James Hurman, helluva nice guy and planning director at Colenso BBDO will present the workshop, designed to amplify the strategic thinking abilities of advertising and marketing professionals.

Participants …

Awards/events
How to market sustainability
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Is a one-day professional development workshop being held at the University of Auckland on Friday 16 October. Learn how to avoid greenwash and communicate effectively with ethical consumers. Tutor Kath Dewar has 18 years’ experience creating social and environmental marketing initiatives in the UK and New Zealand. You can read …

News
Edgy Esk Valley
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After 20 years of black labels, Esk Valley wines are going whiter and brighter to be more eye-catching on the shelves.

Old Esk Valley (left) and New Esk Valley

The Hawkes Bay winery is known for its traditionally made boutique wines, but the relaunch gives the label a contemporary appeal …

Awards/events
Know the Fair Trading Act
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Not just for lawyers, ad and marketing managers and business development directors should know the guts of the Fair Trading Act. LexisNexis Professional Development hosts a comprehensive workshop on advertising and marketing law on Friday 16 October at Auckland’s Heritage Hotel.

Topics include anti-spam legislation, comparative advertising, intellectual property …

News
Green shoots for marketing & media
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Could spring winds finally be blowing to a marketing budget near you?

Recruiters in the marketing and communications industries are cautiously welcoming a ‘green shoots’ style recovery, lending credence to yesterday’s National Bank survey which claims record boosts in Kiwi business confidence.

The optimism is in stark contrast to …

News
Sexy revamp for NZ Marketing magazine
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So we’re blowing our own trumpet—why not? HB Media’s acquisition of NZ Marketing heralds a boost of confidence for NZ’s media industries. The magazine’s revamp includes a fresh design, gruntier content and DLB, the official publication of the Marketing Association of New Zealand. Topics have …

News
New strategy for Film New Zealand
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Film New Zealand now takes care of its own marketing and promotions. Previously it was the job of New Zealand Trade and Enterprise’s Investment New Zealand.

Minister of Economic Development, Gerry Brownlee, says “the new direction Film New Zealand has decided to take allows it to work with the …

News
Political preferences
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Is TV3 planning a new political commentary show to rival TVNZ’s Q+A on Sunday mornings?

Is Stephen Parker, former TV3 reporter and current press secretary for Minister of Energy and Economic Development Gerry Brownlee, going to host it?

Do you think the show can deliver non-partisan views and …

Opinion
Starship PR Enterprise: Captain’s log
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When the Cannes Lions International Advertising Festival introduced a PR category to this year’s awards, who would have guessed that the inaugural accolade would go to an ad agency?The PR Lions 16-strong jury, headed by Lord Tim Bell of Chime Communications, a man often referred to as ‘the …

News
All profits down for Aussie media companies
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Seven Media Group’s 2009 annual report reveals profit dropped to AU$12m from AU$142m last year, a fall of 91.2 per cent. This is due to its writedowns—reducing the book value of its media assets because they were overvalued compared to the market value. A company …

Awards/events
Unleash a legacy
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The Association of New Zealand Advertisers (ANZA) Prominent Speakers Forum is being held on Tuesday 15 September at the Rendezvous Hotel in Auckland. The ‘Welcome to the Future – Unleash a Legacy’ theme aims to pinpoint the future direction of brand marketing communication and “challenge marketers as they plan for the …

Awards/events
Practical email marketing
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Get the most out the email medium. Know the laws. Craft a killer campaign. The NZMA seminar offers all this and more. The event is happening all day Monday 7 and Tuesday 8 September at the Crowne Plaza in Auckland.

Marketing Association members, $1,295 + GST and for non-members it …

News
Cadbury cleans its laundry
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Back by consumer demand: following Cadbury’s announcement to revert to their original Cadbury Dairy Milk recipe that contains only cocoa butter and no palm oil, the company is now planning to achieve Fairtrade certification by Easter 2010.

This move will more than triple the amount of Fairtrade product sold …

News
Adhub in bed with BBC
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Reputed to be New Zealand’s largest online advertising network, Adhub has just scored a prestigious client, BBC.com. Adhub aims to give the UK broadcasting giant a noteworthy presence among its network of more than 20 New Zealand sites, targeting the most appropriate demographics.

Managing Director of AdHub, Josh …

Opinion
The Conversation
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Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.Nobody believes business anymore. So who’s in control of …

Opinion
New research: what NZ worries about
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Colmar Brunton has been tracking the pulse of the nation for the past three years, and we’re starting to see a more positive outlook from New Zealanders across a whole range of indicators, mirroring the shifts that have been noted recently in the business sector.

People are increasingly positive …