Who is it for? Special Group for Education New Zealand
Why we like it: For us native Kiwis, we like to think our society as forward-thinking and accepting, especially for international students. Education New Zealand has done well to promote that side of us, answering the tough question for brave students tripping it halfway across the world to study.
Who is it for? The Mental Health Foundation for Huffer
Why we like it: Truly a proper way to incorporate a music video into a brand story for more than just novelty (Looking at you Air New Zealand). Mental health is a conversation that is only getting more important to have, yet brands can walk a fine line between helping, and merely using it as a conversation starter for the label. Huffer, however, has nailed it. The music video has the main focus of people at its heart, showing respect and proper concern for mental health awareness.
Who is it for? Colenso BBDO for BNZ
Why we like it: You can’t go wrong injecting terribly adorable children into a wholesome family story. BNZ does well here to show how banking does connect to our personal growth and future. Personally, when my older sister and I got our own rooms she installed her own padlock to keep me out.
Who is it for? DDB for AA Insurance
Why we like it: I beg for DDB to send me the behind the screens. How was this done? How does the curtain move with the unicorn? How do the blocks crumble under the T-Rex? I have so many questions. Regardless of my limited knowledge of green screen and post-film production, it is a great ad, that simply delivers the message that we need insurance because humans are clumsy, boisterous, messy creatures with ugly, smashable, lamps in our homes.
