Mars Petcare brand Temptations™ has launched a new campaign starring the mouthwatering sound (for cats) made by a pack of Temptations™ being shaken, via Farrimond.
Using the tagline ‘All it takes is a Shake’ and its bright brand assets, the campaign will be seen across New Zealand through OOH (including bus stop takeovers), point of sale, digital activations (including NZ Herald page takeovers), digital retail and social.
Farrimond’s Creative Director, Amy Cattanach, says the campaign deliberately targets the exact moment a cat hears the shake. It’s a sound that provokes an instant response, which for an independent and often stubborn pet, is a delight for owners.
Mars Petcare Brand Manager Claudia Hatherill says: “We know pet owners are often motivated by seasonal events to justify treating their cats. But given Temptations is all about providing cats with year-round goodness, we needed an approach that could cut through at any time of the year. We’ve seen first-hand how cats come running when they hear the sound of Temptations™ being shaken, and we love that this campaign has captured it in a fun and engaging way.”
Farrimond’s MD Lou Devine concluded: “This is another great example of Farrimond’s ability to take an idea and execute it across multiple platforms from start to finish. Our strategic, shopper and retail capabilities have all been tapped into. We’re excited to see the results of this irresistible campaign.”
The campaign will run across New Zealand and in major retail outlets.
Farrimond is part of Attivo, a marketing services group with agencies in Australia and New Zealand, including Harvey Cameron, Gorilla, 303 MullenLowe and Mediahub.
