Today, the latest edition of the Effie Index for 2022 has been unveiled, showcasing the achievements of four New Zealand agencies as they secure positions among the top 100 most effective agencies worldwide.
The Effie Awards stand as the ultimate international accolades, honouring diverse marketing endeavors that significantly contribute to the triumph of brands.
Among those recognised in the top 100 most effective agencies for 2022 are four Kiwi agencies – DDB Aotearoa coming in at #32, Colenso BBDO coming in at #49, Special coming in at #58, and PHD coming in at #87.
Along with recognising agencies the Effie Index also recognises the most effective marketers of 2022 and Spark New Zealand ranked #86 globally for their work “Get The Skinny” and “Beyond the Binary Code”.
The Effie Index is an annual ranking that identifies and celebrates the industry’s most effective agencies, marketers, and brands. This index analyses finalist and winner data from over 50 Effie Awards competitions across 125 markets worldwide. The Commercial Communication Council (Comms Council) ran the 2022 Aotearoa Effie Awards in association with TVNZ last October with the metal results being tallied up and added to the global effectiveness index.
The rankings for this year reflect the performances of more than 4,300 finalists and winning entries from global, regional, and national Effie Awards competitions held between January 1, 2022, and December 31, 2022. The Effie Index serves as a testament to the outstanding achievements in marketing effectiveness achieved by the industry’s top players.
The complete rankings for the 2022 Effie Index can be viewed at effieindex.com
