Take a bow New Zealand Transport Agency, Health Promotion Agency and Auckland Transport.
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Ads of the week: 19 April
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Auckland Transport gazes into the crystal ball, provides a glimpse of the city’s future—UPDATED
Auckland Transport is inviting Aucklanders to step into the future, with a new campaign (conceptualised by Republik and shot Zoomslide) exploring how the organisation plans to improve the transport system to accommodate Auckland’s rapid growth and make the city more liveable.
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Auckland Transport embraces the art of distraction
As evidenced by campaigns like Push to Add Drama, Carlsberg’s entertaining trickery and, more locally, Pedigree’s Donation Glasses and the Metservice see-through billboard, campaigns that exist in the real world can be seen by many more as a result of online magnification. And Auckland Transport, Val Morgan, Work Communications and Zoomslide are hoping to do just that with a stunt in a movie theatre that aimed to illustrate how deadly distractions can be when driving.