A Rockit a day? Why it pays to brand fresh produce
Compac's Perry Sansom reckons that it won't be long before consumers are talking about Zespris, Envys and Halos rather than generic items of fruit.
StopPress
Marketing, advertising & media intelligence
articles tagged 'Zespri'
Read more
Rebrands of our time: the good, the bad and the unintentionally entertaining
With Telecom spreading its wings as Spark today, we decided to look at a few other rebrands of varying quality from here and around the world.
Classy kiwifruit crisis management takes top honour at 2011 PRINZ awards
Melanie Palmer The comms response to the outbreak of bacterial vine disease Psa in New Zealand kiwifruit has won Melanie Palmer from ZESPRI International Limited and Andrea Brady from Catalyst Communication Consulting Limited the supreme award at the Public Relations Institute of New Zealand’s PRINZ Awards.
topics
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Pyar! New locations! New titles! Media Mingling! Kiwifruit!
A virtual e-cornucopia of comings, goings, changes, movements, postings and various new things compiled to belatedly celebrate the long-awaited departure of summer.