A Rockit a day? Why it pays to brand fresh produce
Compac's Perry Sansom reckons that it won't be long before consumers are talking about Zespris, Envys and Halos rather than generic items of fruit.
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Marketing, advertising & media intelligence
articles tagged 'Zespri'
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Rebrands of our time: the good, the bad and the unintentionally entertaining
With Telecom spreading its wings as Spark today, we decided to look at a few other rebrands of varying quality from here and around the world.
Classy kiwifruit crisis management takes top honour at 2011 PRINZ awards
Melanie Palmer The comms response to the outbreak of bacterial vine disease Psa in New Zealand kiwifruit has won Melanie Palmer from ZESPRI International Limited and Andrea Brady from Catalyst Communication Consulting Limited the supreme award at the Public Relations Institute of New Zealand’s PRINZ Awards.
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Pyar! New locations! New titles! Media Mingling! Kiwifruit!
A virtual e-cornucopia of comings, goings, changes, movements, postings and various new things compiled to belatedly celebrate the long-awaited departure of summer.