articles tagged 'Z Energy'

Z Energy and its staff are all smiles, winning the March Ad Impact Award

  • Advertising
  • April 26, 2016
  • StopPress Team
Z Energy and its staff are all smiles, winning the March Ad Impact Award

We often say a true friend is one who will point out potentially embarrassing situations, like clothing malfunctions, but what about a service station? Z Energy has taken out Colmar Brunton's March Ad Impact Award for its ‘Small things mean more’ spot about the importance of service and customer experience, highlighting how the staff can make everything easier for customers.

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Taking a stand?

  • PopPress
  • April 21, 2016
  • StopPress Team
Taking a stand?

While New Zealanders are up in arms about Wicked Campers offensive vans, Z Energy might be the first to rise up and take action.

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voices

Talking it up: why communications make reputations

  • Opinion
  • May 8, 2015
  • Nikki Wright
Talking it up: why communications make reputations

Last week, Colmar Brunton and Wright Communications' released the first annual Corporate Reputation Index, with Air New Zealand, Z, Fisher & Paykel, Toyota and AA Insurance coming out on top. And those on the list prove that good communication is integral to business success, says Nikki Wright.

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Z Energy sticks with Assignment

  • Advertising
  • April 10, 2015
  • Damien Venuto
Z Energy sticks with Assignment

Following a creative pitch understood to have involved several agencies, Z Energy has made the decision to retain Assignment group on its account.

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Kiwi brands experiment in six seconds of fun on Vine

  • Didge
  • October 30, 2014
  • Jessy Edwards
Kiwi brands experiment in six seconds of fun on Vine
(Image credit: Tamba.co.uk)

Since Vine launched in January 2013 it’s fair to say the six-second video app has taken off. According to Vine, every month now more than 100 million people watch Vines across the web. Owned by Twitter, the social media platform boasts 1 billion views or ‘loops’ of videos every day, with the majority of users being teens. The largest age group on Vine is 18 – 20 year olds. But are Kiwi brands slower on the uptake than our global counterparts?

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Following the audience: big brands collaborating with Facebook

  • Advertising
  • October 30, 2014
  • Damien Venuto
Following the audience: big brands collaborating with Facebook

Every day, around two million Kiwis log onto Facebook to scroll down their newsfeeds to see what is happening in their lives. And according to Stephen Scheeler, the company’s head of New Zealand, these aren’t sporadic single visits because the average user peruses the site around 15 times in a single day. “For those two million Kiwis on Facebook, about 12 percent of their media consumption is Facebook,” says Scheeler. “Remember, eight years ago it was zero. So this has been a massive shift.” The rapid migration of audiences into the digital realm is by no means surprising, but such statistics are increasingly serving as strong impetus for brands to shift their commercial messaging to where the eyes are. So we take a look at how brands are collaborating with the social media juggernaut to spread their commercial messages.

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Z Energy joins the collectibles craze with superhero 'Blokhedz'

  • Advertising
  • October 24, 2014
  • Damien Venuto
Z Energy joins the collectibles craze with superhero 'Blokhedz'

Z Energy has followed in the footsteps of New World and Countdown by launching a campaign that gives customers the opportunity to collect a series of collectibles when spending a certain amount of money. Dubbed 'Blokhedz', the campaign features a series of 16 stackable figurines, based on superheroes and villains from the DC comic franchise, which consumers can collect if they spend more than $40 either in-store or on petrol (purchases of tobacco products cannot be used to redeem BlokHedz).The campaign—which was created by JWT as the lead agency, MBM and Mediacom for media, and Heyday for digital—is currently being promoted via a short YouTube clip and a specially dedicated section of the Z Energy website, which features profiles of all the characters available for collection.

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Home and hosed

  • PopPress
  • August 12, 2014
  • StopPress Team
Home and hosed

Vine is still fairly nascent platform and, aside from V Energy, we haven't noticed a huge number of Kiwi brands using it too creatively. But, just a few spots further down the alphabet, Z Energy is giving it a crack and we enjoyed its attempt to draw attention to its super long hoses as part of its ZipThru campaign.

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Heyday gives Z that local feeling

  • Online
  • March 26, 2014
  • Amanda Sachtleben
Heyday gives Z that local feeling

Heyday has given Z Energy's Token Hunt game a spruce up this year, expanding it to six challenges and including a strong focus on Google Maps integration. And it's made smart use of data to keep participants involved.

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Annual reviews reimagined

  • PopPress
  • January 30, 2014
  • StopPress Team
Annual reviews reimagined

While most annual reviews are jargon-loaded examples of corporate self-adulation, some businesses see it as an opportunity to engage with consumers by using a more creative and accessible approach. Over the last few years, four corporations that took latter approach were Z Energy, Warby Parker, Adris and Heinz.

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Young entrepreneurs mix charity, commerce and choice with Liquid Change water brand

  • Marketing
  • November 5, 2013
  • Ben Fahy
Young entrepreneurs mix charity, commerce and choice with Liquid Change water brand

A group of entrepreneurial young Westlake Boys students are doing their bit to prove that businesses with a soul can help make the world a better place. And Liquid Change, a bottled water business with a charitable twist that started off as part of the Young Enterprise Scheme, has gone further than most of its student ilk: into the fridges at one of the country’s biggest oil networks, Z.

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