articles tagged 'Y&R Wellington'

Movings|Shakings: 2 May

  • Movings/Shakings, brought to you by Marsden Inch
  • May 2, 2014
  • StopPress Team
Movings|Shakings: 2 May

Industry moves and shakes at Y&R Wellington, Whybin\TBWA, Trade Me, Tangible Media, Mango, Mediacell and ADK.

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EQC and Y&R hit controversy head-on with new campaign

  • Government
  • December 10, 2013
  • Damien Venuto
EQC and Y&R hit controversy head-on with new campaign

Taking inspiration from the ‘Fix. Fasten. Forget’ campaign slogan from the well-loved Havoc and Newsboy campaign of the early 2000s, Y&R Wellington has now launched ‘Fix. Fasten. Don’t forget,’ a government-funded follow-on that aims to remind Kiwis of the importance of securely fastening items around the home. But rather than using a humorous educational approach, Y&R aims to catch the audience off guard with three ads designed to shock Kiwis out of their inertia.

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Beneath the Surface
Beneath the Surface
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Insight Creative
Insight Creative
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TVNZ-NZ Marketing Awards 2015
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Tuatara comes to fans' rescue with alternative All Blacks strip

  • Advertising
  • August 22, 2011
  • StopPress Team
Tuatara comes to fans' rescue with alternative All Blacks strip

There have been a few savvy campaigns capitalising on the RWC without breaking the rules around sponsorship recently. And there have also been a few campaigns trying to capitalise on the own goals scored by adidas and Telecom. This 'interactive' print ad for Tuatara beer by Y&R Wellington cleverly combines the two. 

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