articles tagged 'YouTube'

Local brands suspend advertising on YouTube

  • Advertising
  • April 7, 2017
  • StopPress Team
Local brands suspend advertising on YouTube

As YouTube's brand safety concerns continue to come to light, Holden, Vodafone and Tourism New Zealand have suspended advertising on the video-sharing website, with MediaWorks and FCB weighing in on the debate.

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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Short but sweet: TVNZ trumpets its short-form content and its opportunity for brands

  • Media
  • August 9, 2016
  • Erin McKenzie
Short but sweet: TVNZ trumpets its short-form content and its opportunity for brands

Now more than ever, audiences are dipping their toes into a number of different forms of video content, from Snapchat to YouTube, to Facebook. But with the the world wide web diverting Kiwi eyes away from local content, we speak to TVNZ general manager of content solutions Lyndsey Francis about producing local short-form content and the opportunity for brands to get involved and keep those eyes closer to home.

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Twisting perspectives: Kiwi brands dive into 360-degree video

  • Technology
  • January 22, 2016
  • Holly Bagge
Twisting perspectives: Kiwi brands dive into 360-degree video

360-degree video, which has been described as the next big thing in tech for 2016, is slowly gaining traction in New Zealand as brands begin experimenting with it in creative ways. Here’s a rundown of how a few of them have been using it so far. PLUS: a first-hand account of Augusto’s experience with the technology.

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Homer returns as Mr Plow in YouTube campaign

  • PopPress
  • January 14, 2016
  • StopPress Team
Homer returns as Mr Plow in YouTube campaign

Although Homer Simpson is best known for his work as a nuclear safety adviser at the Springfield Nuclear Power Plant, he recently reprised his role as Mr Plow in new ad campaign for YouTube.

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The ten ads Kiwis watched the most on YouTube in 2015

  • Advertising
  • December 17, 2015
  • StopPress Team
The ten ads Kiwis watched the most on YouTube in 2015

From taking bathroom breaks to aggressively hitting the skip button, Kiwis will in most instances do all they can to avoid ads—something that's evident in the rapid growth of ad-blocking software. However, every year, there are a handful of ads produced that Kiwis actively search for and share with their friends. And this year was no different, with YouTube's leaderboard of ads showing that Kiwis are happy to sit through an ad if the idea is strong enough.

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From grainy webcam footage to content deals: the faces behind NZ's top 10 YouTube channels

  • Marketing
  • September 17, 2015
  • Holly Bagge
From grainy webcam footage to content deals: the faces behind NZ's top 10 YouTube channels

Over the past few years YouTube celebrities and content creators have become a great platform for advertisers to market through. The target market already actively seeks out the material, so all they need to do is weave a bit of marketing magic into the content and see themselves put in front of a million pairs of eyes. Here’s New Zealand’s top 10 subscribed-to accounts making waves over the interwebs.

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Mr YouTube man: the story behind Kenya's gold-medal-winning javelin thrower

  • PopPress
  • September 17, 2015
  • StopPress Team
Mr YouTube man: the story behind Kenya's gold-medal-winning javelin thrower

Kenyan javelin thrower Julius Yego recently won a gold medal at the IAAF World Athletics Championships event with a mammoth throw of 92.72m. Having already won gold medals at the Commonwealth Games, the All Africa Games and African Championships, this recent victory confirmed Yego's talent in a full field of international talent. What makes Yego's achievements so fascinating is that he taught himself the skill by watching YouTube videos. And while Yego might not have millions of fans or a multinational brand, his story was by far one of the most memorable revealed at the recent Brandcast event in Sydney.

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Brandcast 2015: the shift from not-so-humble YouTube stars to multinational media brands

  • Media
  • September 16, 2015
  • Damien Venuto
Brandcast 2015: the shift from not-so-humble YouTube stars to multinational media brands

As was the case at last year’s Brandcast event, Google again spared no expense as it put on an elaborate affair aimed at selling YouTube and the content creators to those who hold the purse strings in the industry. And this year it was revealed that YouTube stars are stretching beyond the platform and creating international brands that have assembled legions of adoring fans willing to pay for what's on offer.

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