This week, TVNZ’s New Blood initiative went live, as more than 20 pieces of short-form content found a home on TVNZ.co.nz, YouTube and Facebook.
Marketing, advertising & media intelligence
Ipsos has released the results of its 'Most Influential Brands in New Zealand' study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
As YouTube's brand safety concerns continue to come to light, Holden, Vodafone and Tourism New Zealand have suspended advertising on the video-sharing website, with MediaWorks and FCB weighing in on the debate.
YouTube reveals the five most popular ads of 2016.
In lieu of a Year in Review, Contagion managing director Dean Taylor looks at the young YouTube stars influencing toddlers' Christmas wish lists.
Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.
Now more than ever, audiences are dipping their toes into a number of different forms of video content, from Snapchat to YouTube, to Facebook. But with the the world wide web diverting Kiwi eyes away from local content, we speak to TVNZ general manager of content solutions Lyndsey Francis about producing local short-form content and the opportunity for brands to get involved and keep those eyes closer to home.
NZ On Air has made a move to grow New Zealand's online talent in a partnership with YouTube at a time when its channels are followed like TV series. However, according to new research, the same cannot be said about the platform's branded channels.
360-degree video, which has been described as the next big thing in tech for 2016, is slowly gaining traction in New Zealand as brands begin experimenting with it in creative ways. Here’s a rundown of how a few of them have been using it so far. PLUS: a first-hand account of Augusto’s experience with the technology.
Although Homer Simpson is best known for his work as a nuclear safety adviser at the Springfield Nuclear Power Plant, he recently reprised his role as Mr Plow in new ad campaign for YouTube.
From taking bathroom breaks to aggressively hitting the skip button, Kiwis will in most instances do all they can to avoid ads—something that's evident in the rapid growth of ad-blocking software. However, every year, there are a handful of ads produced that Kiwis actively search for and share with their friends. And this year was no different, with YouTube's leaderboard of ads showing that Kiwis are happy to sit through an ad if the idea is strong enough.
As the year hurtles toward a deadline-driven close, top ten lists of things Kiwis did the most during the year will inevitably stream in. And in keeping with its tradition of breaking down the most popular videos into regions, YouTube has again provided a list of the ten clips that Kiwis were most drawn to over the last year.
Over the past few years YouTube celebrities and content creators have become a great platform for advertisers to market through. The target market already actively seeks out the material, so all they need to do is weave a bit of marketing magic into the content and see themselves put in front of a million pairs of eyes. Here’s New Zealand’s top 10 subscribed-to accounts making waves over the interwebs.
Kenyan javelin thrower Julius Yego recently won a gold medal at the IAAF World Athletics Championships event with a mammoth throw of 92.72m. Having already won gold medals at the Commonwealth Games, the All Africa Games and African Championships, this recent victory confirmed Yego's talent in a full field of international talent. What makes Yego's achievements so fascinating is that he taught himself the skill by watching YouTube videos. And while Yego might not have millions of fans or a multinational brand, his story was by far one of the most memorable revealed at the recent Brandcast event in Sydney.
As was the case at last year’s Brandcast event, Google again spared no expense as it put on an elaborate affair aimed at selling YouTube and the content creators to those who hold the purse strings in the industry. And this year it was revealed that YouTube stars are stretching beyond the platform and creating international brands that have assembled legions of adoring fans willing to pay for what's on offer.