Industry happenings at Saatchi & Saatchi, With Collective, Yellow and ASB.
Marketing, advertising & media intelligence
‘We want to be the biggest digital agency for SMEs’: Yellow CEO Darren Linton on rebranding the business
As Yellow jettisons the long-running 'walking fingers' logo, CEO Darren Linton has laid out some ambitious plans for the future of the company.
Industry happenings at Yellow, Richards Partners, Yahoo, Kargo, Lightbox, Uno Loco and Mazda.
Industry happenings at MBM, Adshel, APN Outdoor, Yellow and RadioLive.
Yellow Business Confidence Survey: SMEs prioritise upskilling in marketing, IT and digital marketing
According to Yellow's Business Confidence Survey of small- to medium-sized businesses (SMEs) in New Zealand, 34 percent of business owners regarded digital marketing as an essential area to upskill in, placing it only behind marketing and IT and technology (both on 41 percent).
Happenings in the digital industry at Spark Digital, BKA Interactive and Yellow.
Back in the day, the Yellow Pages ruled. Business names were sometimes based on where they would end up in the book (that's why there are so many accommodation options starting with A and the Krasilovky Brothers of New York took that to extremes with their long-running listing battle). But for many consumers the online realm is a much more efficient way of finding businesses and Google has taken its toll on the print-based directories and forced them to find new revenue streams. So why are there still so many online business directories in operation?
Whybin\TBWA has been through a fair amount of change since Todd McLeay took over in early 2013, both in terms of clients and staff. But, much to the agency's relief, it has retained its biggest client after ANZ re-signed its trans-Tasman contract. PLUS: Yellow also picks the agency for a brand refresh.
True opened its doors in 2011 after a few senior protagonists from .99 felt the need to go it alone and break away from the nurturing bosom of The Clemenger Group. Like any new business, the first few years were tough going and it focused on growth rather than profit, but it's gaining momentum, it's working with big brands like Air New Zealand and Vodafone, it's moving into areas outside traditional advertising and it currently employs 25 staff. Managing director Matt Dickinson spills the beans on its philosophy.
Directories group Yellow's first foray into augmented reality in its app is all about entertainment, but it has plans to get serious with the technology as part of its transition from print to digital.
ANZ, Countdown, Briscoes and Yellow have gone public about withdrawing advertising from RadioLive after an interview by the station's hosts Willie Jackson and John Tamihere with a caller 'Amy' who said she was friends with an alleged victim of the Roastbusters gang.
The White Pages in Auckland now has less than five percent of the circulation it had a year ago, thanks to the introduction of a trial opt in system in March. This year instead of sending every Auckland household a copy of the giant white tome by default, the public had to specifically request a copy.
Yellow Group has dropped DDB / RAPP Tribal and appointed True as its new agency, according to the directories company. Yellow says it is finalising one more project with RAPP, which will be completed by the end of the month, after which the relationship will end.
The new Mother of the Nation returns to primetime, Yellow adds a digi-double, DraftFCB in full production, Air New Zealand's new people person, Homestyle finds an editor, Allied Press shakes hands with a rival, and Anthony Reardon heads online.
When Localist launched as an Auckland-only print directory, plenty of questions were raised about the rationale behind the creation of a new product that went head to head with a dominant player in what many saw as a dying industry. 18 months on and it’s still here and, confounding the sceptics, it's still growing. But as of next week Localist will be very different and 100 percent digital.