articles tagged 'Yellow'

Movings and Shakings: 9 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 10, 2017
  • StopPress Team
Movings and Shakings: 9 August

Industry happenings at Yellow, Richards Partners, Yahoo, Kargo, Lightbox, Uno Loco and Mazda.

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Movings/Shakings: 2 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 2, 2017
  • StopPress Team
Movings/Shakings: 2 June

Industry happenings at MBM, Adshel, APN Outdoor, Yellow and RadioLive.

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The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

The birds on the rhino's back: how business directories are battling—and benefitting from—Google

  • Didge
  • August 12, 2014
  • Skye Wishart
The birds on the rhino's back: how business directories are battling—and benefitting from—Google
bscrittersitter.blogspot.com

Back in the day, the Yellow Pages ruled. Business names were sometimes based on where they would end up in the book (that's why there are so many accommodation options starting with A and the Krasilovky Brothers of New York took that to extremes with their long-running listing battle). But for many consumers the online realm is a much more efficient way of finding businesses and Google has taken its toll on the print-based directories and forced them to find new revenue streams. So why are there still so many online business directories in operation?

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voices

Inside: True

  • Advertising
  • July 2, 2014
  • Ben Fahy
Inside: True

True opened its doors in 2011 after a few senior protagonists from .99 felt the need to go it alone and break away from the nurturing bosom of The Clemenger Group. Like any new business, the first few years were tough going and it focused on growth rather than profit, but it's gaining momentum, it's working with big brands like Air New Zealand and Vodafone, it's moving into areas outside traditional advertising and it currently employs 25 staff. Managing director Matt Dickinson spills the beans on its philosophy.

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White Pages circulation dries up once users get choice not to receive it

  • Digital
  • June 13, 2013
  • StopPress Team
White Pages circulation dries up once users get choice not to receive it

The White Pages in Auckland now has less than five percent of the circulation it had a year ago, thanks to the introduction of a trial opt in system in March. This year instead of sending every Auckland household a copy of the giant white tome by default, the public had to specifically request a copy.

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Yellow ditches DDB / RAPP Tribal for upstart True

  • Advertising
  • February 13, 2013
  • Sim Ahmed
Yellow ditches DDB / RAPP Tribal for upstart True

Yellow Group has dropped DDB / RAPP Tribal and appointed True as its new agency, according to the directories company. Yellow says it is finalising one more project with RAPP, which will be completed by the end of the month, after which the relationship will end.

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Movings/Shakings: 24 January

  • movingsshakings
  • January 24, 2013
  • StopPress Team
Movings/Shakings: 24 January

The new Mother of the Nation returns to primetime, Yellow adds a digi-double, DraftFCB in full production, Air New Zealand's new people person, Homestyle finds an editor, Allied Press shakes hands with a rival, and Anthony Reardon heads online.

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Localist ditches print, hitches wagon to mobile recommendation engine

  • Mobile
  • November 1, 2012
  • Ben Fahy
Localist ditches print, hitches wagon to mobile recommendation engine

When Localist launched as an Auckland-only print directory, plenty of questions were raised about the rationale behind the creation of a new product that went head to head with a dominant player in what many saw as a dying industry. 18 months on and it’s still here and, confounding the sceptics, it's still growing. But as of next week Localist will be very different and 100 percent digital.

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Nathan hangs up her Yellow boots

  • Marketing
  • June 28, 2012
  • Ben Fahy
Nathan hangs up her Yellow boots

She’s been behind some of the country’s most creative—and creatively awarded—marketing campaigns, but after four years with the embattled Yellow Pages Group, business transformation director and former marketing director Kellie Nathan has decided it’s time for a change.

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Movings/Shakings: March 16

  • movingsshakings
  • March 15, 2012
  • StopPress Team
Movings/Shakings: March 16

Unlimited hunts for a new helmsman, MediaWorks plays some more news and current affairs swapsies with TVNZ, Rodney Hide sharpens his pen for the NBR, Grownups.co.nz finds some independence, EMC names new marketing director, Village PR adds to the flock, and Hamilton company Torpedo7 hops into bed with an Aussie suitor. 

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