As Yellow jettisons the long-running ‘walking fingers’ logo, CEO Darren Linton has laid out some ambitious plans for the future of the company.
Browsing: Yellow Pages
With smartphones, tablets and computers never far from reach, using the Yellow Pages to find a business and its number could be compared to using a dictionary instead of auto-correct. But Yellow has become more than just a book. We speak to chief marketing officer Darren Linton about how Yellow’s future proofing itself and New Zealand with the aim of making it the most connected country in the world.
She’s been behind some of the country’s most creative—and creatively awarded—marketing campaigns, but after four years with the embattled Yellow Pages Group, business transformation director and former marketing director Kellie Nathan has decided it’s time for a change.
It seems there’s an app for almost everything now and, combined with people’s apparent fondness for sharing details about what’s going on in their lives, New Zealand Post-run directory and social media service Localist has launched what its chief executive Blair Glubb describes as a “visual Twitter stream”.
It seems the chocolate reviews written by our StopPress readers have caused Yellow chocolate to sell out! Well, perhaps we’re being a little presumptuous, but the sweet yellowish concoction has all but vanished from supermarket shelves, making it the fastest selling chocolate bar over the past year. Not bad considering its chocolate creator Josh Winger, only got assigned the ‘mission’ to create the yellow chocolate six months ago.
Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.Nobody believes business anymore. So who’s in control of …