articles tagged 'Yellow Pages'

‘We want to be the biggest digital agency for SMEs’: Yellow CEO Darren Linton on rebranding the business

  • Advertising
  • October 9, 2017
  • Damien Venuto
‘We want to be the biggest digital agency for SMEs’: Yellow CEO Darren Linton on rebranding the business

As Yellow jettisons the long-running 'walking fingers' logo, CEO Darren Linton has laid out some ambitious plans for the future of the company.

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How is this still a thing? Yellow Pages' expansion from book to digital database

  • Media
  • April 11, 2017
  • Erin McKenzie
How is this still a thing? Yellow Pages' expansion from book to digital database

With smartphones, tablets and computers never far from reach, using the Yellow Pages to find a business and its number could be compared to using a dictionary instead of auto-correct. But Yellow has become more than just a book. We speak to chief marketing officer Darren Linton about how Yellow's future proofing itself and New Zealand with the aim of making it the most connected country in the world.

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Nathan hangs up her Yellow boots

  • Marketing
  • June 28, 2012
  • Ben Fahy
Nathan hangs up her Yellow boots

She’s been behind some of the country’s most creative—and creatively awarded—marketing campaigns, but after four years with the embattled Yellow Pages Group, business transformation director and former marketing director Kellie Nathan has decided it’s time for a change.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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TVNZ-NZ Marketing Awards 2015
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Localist pictorially expands its social media repertoire

  • Digital
  • May 2, 2011
  • StopPress Team
Localist pictorially expands its social media repertoire

            It seems there’s an app for almost everything now and, combined with people’s apparent fondness for sharing details about what’s going on in their lives, New Zealand Post-run directory and social media service Localist has launched what its chief executive Blair Glubb describes as a “visual Twitter stream”.

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Goodbye yellow brick chocolate road

  • Marketing
  • February 24, 2010
  • Deirdre Robert
Goodbye yellow brick chocolate road

It seems the chocolate reviews written by our StopPress readers have caused Yellow chocolate to sell out! Well, perhaps we're being a little presumptuous, but the sweet yellowish concoction has all but vanished from supermarket shelves, making it the fastest selling chocolate bar over the past year. Not bad considering its chocolate creator Josh Winger, only got assigned the 'mission' to create the yellow chocolate six months ago.

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voices

The Conversation

  • Opinion
  • August 24, 2009
  • StopPress Team
The Conversation

Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.Nobody believes business anymore. So who’s in control of ...

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