articles tagged 'Yahoo'

Movings and Shakings: 9 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 10, 2017
  • StopPress Team
Movings and Shakings: 9 August

Industry happenings at Yellow, Richards Partners, Yahoo, Kargo, Lightbox, Uno Loco and Mazda.

Read more

Yahoo axes remaining local editorial staff

  • Movings/Shakings, brought to you by Marsden Inch
  • April 20, 2017
  • Damien Venuto
Yahoo axes remaining local editorial staff

A former Yahoo employee, who preferred to remain anonymous, revealed to StopPress this morning that all remaining editorial staff at the New Zealand office of Yahoo have been let go. PLUS: Yahoo New Zealand Facebook traffic redirected to Yahoo 7.

Read more

Yahoo launches on-demand TV offering, aims to cash in on video ad inventory

  • on-demand
  • July 23, 2015
  • Damien Venuto
Yahoo launches on-demand TV offering, aims to cash in on video ad inventory

It’s no secret that the consumption of online video content has ballooned over the last year. Facebook, YouTube, Lightbox, Neon, Quickflix, 3Now, TVNZ OnDemand and Netflix (the list goes on) are all driving this consumption by providing Kiwis with instant access to more content than Kiwis will ever be able to consume in their average 81.16 years on the planet. And now, Yahoo is also entering this already cluttered space by launching Yahoo TV, a new hub dedicated to on-demand content.

Read more
topics
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Yahoo launches in-stream native ad offering, gives selected brands the keys to its homepage

  • Digital advertising
  • July 2, 2015
  • Damien Venuto
Yahoo launches in-stream native ad offering, gives selected brands the keys to its homepage

Self-service is common in supermarkets, petrol stations and at buffet restaurants, but not so much when it comes to producing content marketing pieces for publishing on a major website. And yet, this is exactly what Yahoo has been facilitating to certain selected clients over the last few months through the beta version of its new native ad in-feed platform that will soon be made available to the wider market. PLUS: a look at how Yahoo will stop unsavoury ads from making it onto its homepage.

Read more

Life after editorial staff: Yahoo's Ed Harrison on restructuring the business

  • Digital
  • June 18, 2015
  • Damien Venuto
Life after editorial staff: Yahoo's Ed Harrison on restructuring the business

In March, the story broke that Yahoo would be releasing all of its editorial staff as part of a restructuring process that would create five new roles, which these previous staff members could apply for. Until now, the regional executives in charge of this restructure have not commented to the media about what the changes have entailed or why the the website had decided to rethink its business operations. After several requests for interviews, Yahoo 7 chief executive for Australia and New Zealand Ed Harrison recently chatted to StopPress about the changes and what they mean for the company.

Read more
voices

Yahoo set to lay off all its editorial staff

  • Media
  • March 26, 2015
  • Holly Bagge
Yahoo set to lay off all its editorial staff

As part of a review of its local business, Yahoo is set to let all its editorial staff go. This comes as a difficult time for the company, which was last year overtaken by Stuff in terms of online ratings.

Read more

Stuff surpasses Yahoo in digital audience, sets sights on Trade Me

  • Advertising
  • November 20, 2014
  • Damien Venuto
Stuff surpasses Yahoo in digital audience, sets sights on Trade Me

Recently, StopPress ran a story in which Fairfax's group executive editor Sinead Boucher said Stuff was working on a strategy to overtake Yahoo in terms of online visitor numbers. And this has now come to fruition with Nielsen's statistics for October showing that the Fairfax-owned media property received more unique visitors over the course of the month than Yahoo.

Read more

OMD takes Yahoo digital strategy prize for Pepsi On project

  • Media
  • September 17, 2014
  • StopPress Team
OMD takes Yahoo digital strategy prize for Pepsi On project

Nigel Latta's recent programme about the evils of sugar certainly got Kiwis talking. And the food industry—and the marketing tactics it employs—came in for plenty of criticism, with sugary drinks given the hardest time. When you see footage of two-year-old children having their teeth removed because their parents put fizzy drink in their sipper bottles, it certainly makes it tough to celebrate marketing campaigns that help sell more of the stuff, but, as Peter Cullinane says, 'if it's legal to sell, it's legal to advertise', so here's to OMD New Zealand and Frucor, which have taken out Yahoo New Zealand's Digital Strategy Award for the Pepsi On project.

Read more

MSN announces homepage update, aims to create personalised online command centre

  • Didge
  • September 11, 2014
  • Damien Venuto
MSN announces homepage update, aims to create personalised online command centre

Following on from last week’s announcement that Yahoo had updated its website with features that allow for greater personalisation, MSN has now similarly given its homepage a facelift. And althought the website has not yet been officially released, Kiwis can catch a glimpse of the changes by visiting the preview site. StopPress takes a look at what the update will offer users and advertisers in the near future.

Read more

Kiwi agencies vie for dodgeball glory

  • PopPress
  • September 2, 2014
  • StopPress Team
Kiwi agencies vie for dodgeball glory

Forget the rowing world cup, forget the basketball world cup; the real action last week was at Yahoo’s Dodgeball Keg Cup. Eight agencies competed in the tournament for the honour of winning the moderately prestigious Keg Cup and the highly coveted 50-litre keg of beer.

Read more

Yahoo New Zealand soon to get with the global homepage programme, moves towards native advertising

  • Media
  • May 29, 2014
  • Ben Fahy
Yahoo New Zealand soon to get with the global homepage programme, moves towards native advertising

Since Marissa Mayer took over as chief executive at Yahoo, it's acquired a whole heap of businesses (largely in the social and mobile space), started creating more of its own content and launched a new, less cluttered homepage in early 2013. And, after a bit of wait, New Zealand consumers and advertisers will get the benefit of that development with the rollout of the 'new' homepage in June.

Read more

Yahoo!'s logo pogo—UPDATED

  • PopPress
  • September 5, 2013
  • StopPress Team
Yahoo!'s logo pogo—UPDATED

Everyone loves critiquing a logo, which means that releasing a new one is a fairly nerve-racking experience for any business. But Yahoo! has taken a different, slightly more democratic approach to the unveiling of its new logo, offering up 29 different variations over the past month and asking for feedback. Which one would you choose?

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit