articles tagged 'Woodstock'

Pretty models not included: Whybin\TBWA gives a nod to Westie grit in first Woodstock campaign

  • Advertising
  • September 2, 2016
  • Damien Venuto
Pretty models not included: Whybin\TBWA gives a nod to Westie grit in first Woodstock campaign

Walk into the average West or South Auckland bar, and you’re unlikely to find your Ponsonby-styled cardboard cut-out, featuring slim-fit jeans, pointy shoes and tailored suit jacket. What you are likely to find are a few Woodstock drinkers, who’ve seen a few things in their day. In its first campaign since winning the Independent Liquor account earlier this year, Whybin\TBWA veered away from the traditional advertising trope of conventionally beautiful people to instead celebrate the folks who actually consume Woodies.

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The double entendre continues as Barnes, Catmur & Friends enlists Pamela Anderson for new 'Crack a Woody' campaign

  • Advertising
  • March 14, 2014
  • Ben Fahy
The double entendre continues as Barnes, Catmur & Friends enlists Pamela Anderson for new 'Crack a Woody' campaign

Technically, sex and alcohol aren't meant to mix when it comes to advertising alcohol. That hasn't stopped it from happening quite regularly over the years, with the Tui girls and an erection pun from Independent Liquor's Woodstock brand treading a fine line. But Barnes, Catmur & Friends has continued the 'Crack a Woody' joke with a big new campaign featuring former Baywatch star and PETA crusader Pamela Anderson.

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The year in review: Chris Pescott

  • Advertising
  • January 19, 2011
  • StopPress Team
The year in review: Chris Pescott

Perceptive has made more than a few waves in the marketing and research biz since it was established in 2004, having taken 24th place on the 2009 Deloitte Fast 50 list and signing up over 90 clients in New Zealand, Australia and Hong Kong. Here's what Chris Pescott, the founder, big cheese and 2009 Ernst & Young Entrepreneur of the Year finalist, thought about 2010.

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