In a sordid tale of intrigue, subterfuge, poaching and skullduggery that could be worthy of a cover story in itself, ACP has made an already uber-competitive sector even more competitive by signing up Women’s Weekly editor Sido Kitchin as the new editor of what was not too long ago her avowed enemy, Woman’s Day, and also bringing Weekly’s deputy editor Fiona Fraser into the fold.
The magazine industry will be feeling somewhat chuffed and maybe a little relieved because, despite predictions to the contrary, in many cases magazine readership and circulation have grown over the last year, according to Nielsen’s year on year comparative results.
On this edition of Ads@6, ANZ receives plaudits for the gratuitous use of a meercat; Women’s Weekly puts its ladies on display; State’s ‘My 3 Things’ puts a few favourite things in boxes; the Audi spot makes design/tech nerds (and possibly even captains of industry) go weak at the knees; Orcon opens up multiple windows; Telecom attempts to lure the punters to its Backing Black scheme; and Fantastic noodles embraces Engrish.
Just when you thought all was settled in magazine cover land, comes this. Same shoot, different story, different year.
Editor of New Idea, Hayley McLarin, maintains it’s not the same photo, though it may come from the same shoot.
“We try to find the picture that best illustrates the …