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Women’s Refuge shines a light on kids caught in crisis
Women’s Refuge has a launched a ‘Kids in the Middle’ campaign to raise funds for a new initiative aimed at helping kids affected by domestic violence.
Browsing: Women’s Refuge
News
‘Jake the Muss’ speaks up for Women’s Refuge in spine-tingling PSA
Twenty years after Once Were Warriors, Temuera Morrison is back on screens for the Women’s Refuge to reflect on his experience playing Jake The Muss, a wife-beating character who will be with him for life.
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Women’s Refuge warns about cyber abuse with latest campaign–UPDATED
When we think about domestic abuse, examples that readily come to mind are likely the physical and verbal kind. Women’s Refuge is highlighting the fact that these aren’t the only concerns with its latest campaign which aims to fight against and raise awareness of technology’s role in abuse.
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Pak ‘n’ Save aims small, wins big
We pointed them out a few weeks back when the Herald shrunk, and DraftFCB’s entertaining contextual ads—‘Magnifying Glass, Pirate and Shrink Ray’—for Pak ‘n’ Save to celebrate the paper’s new format have also impressed the judges of the September round of the Newspaper Ad of the Month awards.
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Subversive Women’s Refuge campaign shows it’s what on the inside that counts
Saatchi & Saatchi Auckland released a cheeky Valentine’s Day stunt for Tui today that allowed blokes to create DIY roses from an ad in the New Zealand Herald, and, at the exact opposite end of the Valentine’s Day advertising spectrum, the Wellington office has launched a subversive campaign for Women’s Refuge that hopes to get people thinking about what love means for some women, bring domestic abuse into the open and encourage New Zealanders to take a second glance if they suspect something isn’t right in a relationship.
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.99 takes NAB fishcake with Kelly Tarlton print ad
Ah, the food chain. It’s good to be on top. And .99’s creative interpretation of the marine pecking order in the ‘Predator and Prey’ Babushka doll print ad for Kelly Tarlton’s Underwater World has also come out on top in the July NAB Newspaper Advertisement of the Month, with Saatchi & Saatchi’s Women’s Refuge Trade Me ad receiving an Honourable Mention.
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Saatchi & Saatchi auctions emotion in new Women’s Refuge campaign
There have been a few charity auctions in recent times as various groups try to help out our beleaguered compatriots in Christchurch. But Saatchi & Saatchi has added a point of difference—and some heavy emotional resonance—to the typical charity auction for its 2011 Women’s Refuge campaign by using Trade Me as a portal both to tell the harrowing stories of those affected by domestic violence and to increase donations.
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See what it’s like to live in fear and to look through the eyes of others
Who’s it for: The Women’s Refuge 2010 appeal by Saatchi & Saatchi Wellington.
Why we like it: Powerful, tense and beautifully made. And the treading on eggshells metaphor (as well as that chilling hand on the armchair shot) really gets across how psychologically damaging it can be …
News
Saatchi Wellington unveils harrowing new Women’s Refuge campaign
The tagline for the 2010 Women’s Refuge appeal almost says it all: ‘Living in fear isn’t living’. But Saatchi & Saatchi Wellington have managed to say a bit more about the scourge of domestic violence in New Zealand with their creative work. And by raising awareness of what it’s like to live in psychologically or physically abusive homes, it hopes more funds can be raised to help the women and children leading fear-filled lives.