NZME is building Olympic hype, and adding to its online video collection, by challenging the common misconception that women don’t care about sport in a new series She’s got Game.
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NZME puts the focus on New Zealand’s female athletes in the lead up to the Olympics
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Empowering women through imagery: Getty partners with LeanIn.org
On 10 February, Getty Images announced that it would be going into a partnership with LeanIn.org, a women’s empowerment not-for-profit founded by Facebook chief operating officer Sheryl Sandberg, which aims to create an online library of imagery that depicts powerful images of women and girls.
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No one was cast from a perfect mould
In an effort to remind passers-by that no one is perfect, Pro Infirmis, a Swiss organisation that campaigns for the disabled, cast a series of mannequins from moulds based on the bodies of a selection of people with physical disabilities. And although the video was made to draw attention to those who suffer from disabilities, it could just as easily be applied to representations of women in the fashion industry in general.