Westpac New Zealand, with the help of FCB Media, is tackling the issue of gender diversity in business leadership roles with a message about women’s underrepresentation in the New Zealand Herald that’s hard to ignore.
Marketing, advertising & media intelligence
FABIK (Fucking Awesome Bulimics I Know) founder Angela Barnett draws attention to the fact only two percent of ads show women as intelligent and believes the Kevin Roberts saga can be used as a catalyst for change.
Your stereotypical beer ad often involves a man, seemingly dying of thirst, glugging down large mouthfuls of the bubbly, golden elixir. But, it turns out, women get thirsty too and are still largely underrepresented when it comes to beer advertising, despite the fact more affluent women started drinking beer last year than any other group. We chat to Alice Galletly, author of upcoming book How to Have a Beer, about marketing to women.
It’s no secret that women have a long history of being marginalised and misrepresented in advertising. Flick general manager of brand Jessica Venning-Bryan discusses how marketers have a responsibility to move things forward and shares the thinking behind the representation of women in Flick’s latest ad campaign.
New(ish) kid on the block, Flick Electric, has launched a quirky new campaign highlighting its point of difference from other power companies, which features a few familiar faces.
If a new campaign from Durex is anything to go by, then men and women don't really view sex all that differently. When separated into two gender groups, the responses from both men and women on whether they would engage in a one-night stand were almost unanimously affirmative. But there was one question on which they differed in opinion.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Humans first, females second: why the conversation around gender stereotypes in advertising needs to change
Gender stereotypes in advertising are often inaccurate and outdated. But the real issue is that they’re ineffective, writes Lucinda Sherborne.
Hungarian pop singer Csemer Boglarka has undergone a live Photoshop face transplant for her new music video. And although such uses of Photoshop are by no means new or original, the way in which it is done in this video is particularly impressive. All the changes made to Boglarka's face are effected while she is singing her new song.
When it comes to controlling the global purse strings, some international stats suggest women make over 80 percent of all the purchasing decisions. Chris Ivers and Julie Stratton, who met at JWT in their 20s and between them have years of experience on both agency and client-side here and overseas, are embracing this burgeoning international trend and have launched new Auckland advertising agency Chalis Group, "the only New Zealand agency specialising in advertising to women".