articles tagged 'women'

Westpac makes gender diversity in business front page news

  • Advertising
  • December 5, 2017
  • StopPress Team
Westpac makes gender diversity in business front page news

Westpac New Zealand, with the help of FCB Media, is tackling the issue of gender diversity in business leadership roles with a message about women’s underrepresentation in the New Zealand Herald that’s hard to ignore.

Read more

Out of chaos comes order: Angela Barnett rallies for adland to move beyond Kevin Roberts

  • Opinion
  • August 8, 2016
  • Angela Barnett
Out of chaos comes order: Angela Barnett rallies for adland to move beyond Kevin Roberts

FABIK (Fucking Awesome Bulimics I Know) founder Angela Barnett draws attention to the fact only two percent of ads show women as intelligent and believes the Kevin Roberts saga can be used as a catalyst for change.

Read more

Bros and brewskis: are beer advertisers missing a lucrative opportunity by excluding women?

  • Marketing
  • August 2, 2016
  • Ben Mack
Bros and brewskis: are beer advertisers missing a lucrative opportunity by excluding women?

Your stereotypical beer ad often involves a man, seemingly dying of thirst, glugging down large mouthfuls of the bubbly, golden elixir. But, it turns out, women get thirsty too and are still largely underrepresented when it comes to beer advertising, despite the fact more affluent women started drinking beer last year than any other group. We chat to Alice Galletly, author of upcoming book How to Have a Beer, about marketing to women.

Read more

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Flick’s Jessica Venning-Bryan on marketers’ role in mainstreaming body positivity

  • Opinion
  • January 15, 2016
  • Jessica Venning-Bryan
Flick’s Jessica Venning-Bryan on marketers’ role in mainstreaming body positivity

It’s no secret that women have a long history of being marginalised and misrepresented in advertising. Flick general manager of brand Jessica Venning-Bryan discusses how marketers have a responsibility to move things forward and shares the thinking behind the representation of women in Flick’s latest ad campaign.

Read more

I've got the power: Flick puts electricity in consumers’ hands

  • Advertising
  • January 15, 2016
  • Holly Bagge
I've got the power: Flick puts electricity in consumers’ hands

New(ish) kid on the block, Flick Electric, has launched a quirky new campaign highlighting its point of difference from other power companies, which features a few familiar faces.

Read more
voices

What men really think

  • PopPress
  • October 27, 2015
  • StopPress Team
What men really think

If a new campaign from Durex is anything to go by, then men and women don't really view sex all that differently. When separated into two gender groups, the responses from both men and women on whether they would engage in a one-night stand were almost unanimously affirmative. But there was one question on which they differed in opinion.

Read more

Humans first, females second: why the conversation around gender stereotypes in advertising needs to change

  • Advertising
  • January 31, 2014
  • Lucinda Sherborne
Humans first, females second: why the conversation around gender stereotypes in advertising needs to change

Gender stereotypes in advertising are often inaccurate and outdated. But the real issue is that they’re ineffective, writes Lucinda Sherborne.

Read more

What it takes to become a pop star

  • PopPress
  • January 29, 2014
  • StopPress Team
What it takes to become a pop star

Hungarian pop singer Csemer Boglarka has undergone a live Photoshop face transplant for her new music video. And although such uses of Photoshop are by no means new or original, the way in which it is done in this video is particularly impressive. All the changes made to Boglarka's face are effected while she is singing her new song.

Read more

Chalis Group just wanna do something special, for all the ladies in the world*

  • Advertising
  • July 11, 2011
  • StopPress Team
Chalis Group just wanna do something special, for all the ladies in the world*

When it comes to controlling the global purse strings, some international stats suggest women make over 80 percent of all the purchasing decisions. Chris Ivers and Julie Stratton, who met at JWT in their 20s and between them have years of experience on both agency and client-side here and overseas, are embracing this burgeoning international trend and have launched new Auckland advertising agency Chalis Group, "the only New Zealand agency specialising in advertising to women".

Read more
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit