Browsing: Wilson

News
Survey shows Telecom’s turtle-based marketing hitting the spot
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Judging by the opinions we’ve heard from industry chinstrokers about Telecom and Saatchi & Saatchi’s new Tommy & Boris campaign, you’re either in the ‘awwwwww, turtles and a cute kid’ camp, or the ‘pfffff, turtles and a cute kid?’ camp. But who cares what they think, because the hoi polloi are quite taken with the new duo and it was voted the country’s favourite advertisement in August in an online Colmar Brunton poll of 1000 Kiwis.

News
Valentine’s action for Lotto dog
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Could Wilson the Lotto dog get any luckier? Lotto is launching another installment of its award-winning Lotto campaign–and in it the popular canine hero Wilson finds a girlfriend. Lotto is also getting into the spirit of Valentine’s Day, and sharing the love… name the lucky bitch, and you could win prizes.

Opinion
The year in review: Wendy Rayner
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Instant Kiwi’s ‘Believe it or Not’ and Lotto’s ‘Lucky Dog’ (which is close to reaching the 500,000 views mark on YouTube) were two of the year’s favourite campaigns. And the Scratchy Bus was pretty damn cool too. Thanks DDB and Wendy Rayner, NZ Lotteries’ head of marketing.