Whittaker's star-studded 'Destinations' ad, featuring Nigella Lawson and a few of her friends, was the standout creative effort in what was a highly competitive month.
Marketing, advertising & media intelligence
Whittaker’s has unveiled a new Destinations range in a star-studded video featuring Nigella Lawson and comedians turned chocolate enthusiasts Stephen Fry, Joanna Lumley and Bill Bailey.
Whittaker’s is getting in on the Lions Tour action by releasing ‘The Full Eighty’—a new chocolate flavour that pays tribute to the staying-power of the All Blacks.
Whittaker’s is no stranger to looking to its past. This time, it's taken inspiration from a 1930s classic to launch its latest Toffee Milk range, but not without a bit of help from a horse and cart.
Over the last few years, we’ve seen Whittaker’s partner with a number of brands, including L&P, Lewis Road Creamery and Jelly Tip, to produce a range of interesting hybrids. And now the Porirua-based chocolate company is continuing its collaborative trend by teaming up with Meridian Energy for a new campaign, focused on renewable energy.
Whittaker's, Hallenstein Brothers, Cavalier Bremworth and Mainland NZ step up to the podium this week.
Hello (again) chocolate lovers: Nigella comes back to promote Whittaker’s latest four artisan flavours
Whittaker’s has released a campaign via Assignment Group to promote the newest additions to its artisan range, and it’s brought back its brand mascot Nigella Lawson.
This last Sunday again marked a day of breakfast in bed, being taken out for a meal or watching kids take over all the chores. It also again served as another excuse for marketers to inundate us with their Mother's Day-themed advertising. We look at some of the most creative efforts that popped up this year.
Whittaker’s paid its respects yesterday to those who fell at Gallipoli by creating a quirky animated video announcing its intention to send chocolate to every RSA in the country.
Easter made its annual round last weekend, which saw many of us, young and old, stuffing ourselves with chocolate in various shapes, forms and sizes, as well as letting loose some unsightly puns (sorry). Here’s a rundown on the brands that hopped on the holiday’s bandwagon.
Whittaker's is showing its support for our national bird, and Kiwis (mostly of the human persuasion) across the nation are spreading the word by 'beaking' themselves and posting the images to social media.
Whittaker's is one of the most loved Kiwi brands on Facebook, with almost 500,000 fans—and a knack for launching new products directly to them. It's hoping to replicate that success on Instagram. And to launch its account, it appears to have invited the chocolate whisperer back into its midst.
At the moment, it is near impossible to escape the rugby madness that has hypnotised the nation. Many of our beloved products from the supermarket have turned black, one of which being Anchor’s milk bottles, which turned the shade in support of the All Blacks. Dow Design provided us some insights on what makes good product design, and what sells.