The ageing process is an area of fascination for many (as evidenced by a recent Getty Images campaign showing the ravages of time on four celebrities). And Y&R found some success with its last reunion campaign for Land Rover. So in a powerful illustration of the fact that that crashes don’t just cost lives, they can take futures, road safety charity Brake, Y&R NZ and Weta Digital brought some joy to five grieving families by showing what young crash victims would look like if they hadn’t been taken early.
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News
Brake and Y&R engineer some emotional reunions to draw attention to the impact of dangerous driving
Opinion
‘Coders are today’s rockstars’—and we need more of them
Virtually every aspect of our lives is impacted by the technology of the digital age, but there simply aren’t enough people being taught how to code to fulfil the demand. Font’s Clinton Ulyatt thinks it’s time that changed so he doesn’t have to deal with as many ‘underwater basket weavers’.