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Warriors and Kiwi Dave learn how to play burger for Wendy's

  • Advertising
  • February 17, 2015
  • StopPress Team
Warriors and Kiwi Dave learn how to play burger for Wendy's

Wendy's has tapped into technology developed at Massachusetts Institute of Technology (MIT) for the promotion of the return of the Big Kahuna burger. In a new spot developed by Image Centre-owned ad agency &Some, several Warriors players are shown playing music by tapping the ingredients, which usually go into the product. This bizarre occurence is only possible because of the MaKey MaKey technology, which allows users to turn everyday objects into touchpads for playing music.

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Warriors players discuss the intricacies of pronouncing foreign words

  • Advertising
  • August 20, 2014
  • Skye Wishart
Warriors players discuss the intricacies of pronouncing foreign words

Information released by Statistics New Zealand recently revealed that the extent of the nation's multiculturalism. And given that we could very well be in the proximity of one of the 4,593 people who identify as French in the nation, it pays to ensure we're pronouncing words borrowed from their language correctly. So, with the launch of its latest French-inspired burger, Wendy's has assembled a troop (or is it troupe?) of Vodafone Warriors players to discuss exactly how the word 'brioche' is pronounced.

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Talk to the hand: &some gives Wendy's digital thumbs up

  • Online
  • February 12, 2014
  • Amanda Sachtleben
Talk to the hand: &some gives Wendy's digital thumbs up

&some is charting new territory for Wendy's in New Zealand with a digital only campaign, Wendy's Mates Rates. It's designed to be a fresh offering for a younger crowd and lets diners order by hand gesture (rest assured they're all polite).

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