articles tagged 'Wendy's'

Confessions of a former ASA employee

  • Advertising
  • November 16, 2017
  • StopPress Team
Confessions of a former ASA employee

An anonymous account of working at the ASA.

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Wendy's sends bacon lovers to rehab

  • Advertising
  • August 10, 2017
  • StopPress Team
Wendy's sends bacon lovers to rehab

Wendy’s and Augusto are getting real about bacon addiction in a new campaign to promote the range of Baconator burgers.

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Ads of the Week: 30 May

  • TVC of the Week
  • May 30, 2017
  • StopPress Team
Ads of the Week: 30 May

Raise a glass for Moa Brewing, Whittaker's, TAB and Wendy's.

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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
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Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...

Merger mania: promising pairs that came unstuck

  • Media
  • May 3, 2017
  • StopPress Team
Merger mania: promising pairs that came unstuck

With the Commerce Commission ruling against an NZME/Fairfax merger, we take a look back at some instances where a merger hasn't quite worked out for the best.

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ikemu expands its advergame offering with Japanese partnership

  • Tech
  • December 2, 2016
  • StopPress Team
ikemu expands its advergame offering with Japanese partnership

New Zealand ad-tech company ikemu has secured an international deal with one of Japan’s largest crowdsourcing platforms, Lancers Inc.

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Ads of the Week: 1 November

  • TVC of the Week
  • November 1, 2016
  • StopPress Team
Ads of the Week: 1 November

We salute Kiwibank, Steinlager, Meadow Fresh, Hallenstein Brothers and Wendy's.

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Ads of the week: 7 June

  • TVC of the week
  • June 7, 2016
  • StopPress Team
Ads of the week: 7 June

A round of applause to Sovereign, Wendy's and Kiwibank.

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The Compendium: 24 July

  • July 24, 2015
  • StopPress Team
The Compendium: 24 July

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Warriors and Kiwi Dave learn how to play burger for Wendy's

  • Advertising
  • February 17, 2015
  • StopPress Team
Warriors and Kiwi Dave learn how to play burger for Wendy's

Wendy's has tapped into technology developed at Massachusetts Institute of Technology (MIT) for the promotion of the return of the Big Kahuna burger. In a new spot developed by Image Centre-owned ad agency &Some, several Warriors players are shown playing music by tapping the ingredients, which usually go into the product. This bizarre occurence is only possible because of the MaKey MaKey technology, which allows users to turn everyday objects into touchpads for playing music.

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TVCs of the Week: 17 February

  • TVC of the Week
  • February 17, 2015
  • Ben Fahy
TVCs of the Week: 17 February

Land Rover, 2degrees, Westpac, Wendy's and Eclipse tickle our advertising fancies this week.

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Warriors players discuss the intricacies of pronouncing foreign words

  • Advertising
  • August 20, 2014
  • Skye Wishart
Warriors players discuss the intricacies of pronouncing foreign words

Information released by Statistics New Zealand recently revealed that the extent of the nation's multiculturalism. And given that we could very well be in the proximity of one of the 4,593 people who identify as French in the nation, it pays to ensure we're pronouncing words borrowed from their language correctly. So, with the launch of its latest French-inspired burger, Wendy's has assembled a troop (or is it troupe?) of Vodafone Warriors players to discuss exactly how the word 'brioche' is pronounced.

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Boyz II Men trio serenades Wendy's Pretzel Bun

  • PopPress
  • July 14, 2014
  • StopPress Team
Boyz II Men trio serenades Wendy's Pretzel Bun

To commemorate the return of the Pretzel Bun, Wendy's commissioned the Boyz II Men trio to give a smooth and sonorous rendition of the tweets sent in by fans of the hybrid burger.

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Selfies, pretzel burgers and flying kiwis combine in &Some's first TVC for Wendy's

  • Advertising
  • February 26, 2014
  • Damien Venuto
Selfies, pretzel burgers and flying kiwis combine in &Some's first TVC for Wendy's

Earlier this year, it was announced that Image Centre Group* had won the Wendy’s account from King Street. And four weeks later the new account holder has launched a campaign via its in-house creative agency &Some to introduce the Pretzel Bacon Cheeseburger to the Kiwi market.

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Talk to the hand: &some gives Wendy's digital thumbs up

  • Online
  • February 12, 2014
  • Amanda Sachtleben
Talk to the hand: &some gives Wendy's digital thumbs up

&some is charting new territory for Wendy's in New Zealand with a digital only campaign, Wendy's Mates Rates. It's designed to be a fresh offering for a younger crowd and lets diners order by hand gesture (rest assured they're all polite).

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