Browsing: Wellington

Opinion
Getting personal with Wellington
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Anna Calver, WREDA marketing and communications manager, discusses her relationship with Wellington and how the city is showcasing itself with in new ‘My Wellington? It’s personal campaign’.

News
VMO takes over Wellington offices
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Val Morgan Outdoor (VMO) is now capturing the eyes of Wellington office workers, with the expansion of its VMO Work network into the capital’s CBD, bringing the number of digital office tower screens to 80 across 50 buildings.

Features
Clemenger BBDO/Proximity: familiar name, new style
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Clemenger BBDO/Proximity might be considered a traditional agency, but it’s certainly not operating that way. We caught up with the agency’s three leading lights to find out what they’ve been working on, what they think of the industry at the moment and how their NZTA campaigns manage to nail it every time.

News
Positively Wellington Tourism campaign shows Aussie entrepreneurs inspired by the capital
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Wellington Tourism is trying to catch the attention of Australians in Sydney and Melbourne through a new online campaign that features several well-known Aussie business people experiencing what the capital city has to offer. Developed in partnership by Tourism New Zealand, Positively Wellington Tourism (PWT) and Destination Marlborough, the three-part ‘Inspired by Wellington’ campaign, which was executed by Whybin\TBWA Sydney, is currently being rolled out via the Wellington Tourism website.

News
Uber hits one million trips
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Uber has now reached one million trips in New Zealand since it launched 18 months ago and to celebrate, it’s offering its users two free rides tomorrow and has released information on its impact in the country.

News
Wellington City Council pedestrian safety campaign has an impact on impacts
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One of the joys of Wellington is its compactness. And that means residents do a fair bit of walking. In the past five years, however, an average of 13 pedestrians have been involved in accidents on the golden mile each year. So Wellington City Council created a safety campaign that aimed to get Wellingtonians crossing the road with a “clear head” and it has slowly been rolling it out over print, video, outdoor and social media.

News
Te Papa Museum unleashes a Tweeting, sightseeing, dad-joke-loving T-Rex
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Standing outside Wellington’s Te Papa Museum is a cargo container tagged with warnings of the prehistoric live cargo carried within. And in the event that skeptics doubt the veracity of these cautions, the growl that comes from within serves to quickly convince them that something terrifying is concealed behind the corrugated iron. This quirky outdoor installation forms only part of the multi-faceted campaign that Te Papa Museum has rolled out over the past few months in an effort to encourge families to purchase tickets for ‘Tyrannosaurus: Meet the Family’, an exhibition that showcases the period when reptiles reigned supreme.

News
Vampires make their mark on vindy Vellington
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There’s a fair bit of excitement over Taika Waititi and Jemaine Clement’s What We do in the Shadows, which opens on June 19. And Wellington, a renowned film-friendly city, is getting behind it with a vampirical addition to its ‘blown away’ sign. PLUS: ‘The vampire’s guide to Vellington’.

News
Inside: Heyday
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Luke Pierson started the agency now known as Heyday as a 20-year-old, cold calling prospects for web builds. Now its speciality is working with private sector organisations that just want to get stuff done — and making content the starting point for every project.

News
Remembering Ian Wells
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Aged 76, Ian Douglas Wells died on January 4 and more than 400 attended his funeral at Old St Paul’s Cathedral in Wellington on January 9. Rick Neville takes a moment to reflect on the tireless effort Wells put into making Wellington a better place. (Image credit: Stuff.co.nz)

News
Acting the goat
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New Zealand loves a good weather event. And Wellington felt the full force of natu… Hang on a minute, it seems as though the mainstream media has neglected to tell the people that the city was actually ‘attacked by a ravenous yellow goat’. Now that would make for a great Japanese monster movie.

Opinion
The Year in Review: Holty & Duster
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It’s been a cracking year for the crew of Clemenger BBDO Wellington, with the agency winning four Cannes Lions, three Gold Effies, New Zealand’s only D&AD Yellow Pencil for Ghost Chips and securing more work in The Work than any other Kiwi agency. Here’s what caught the attention of the lads at the helm, Philip Andrew and Andrew Holt.

News
Internal affairs: Auckland vs. Wellington
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When it comes to self-promotion, it’s fair to say the coolest little capital in the world has had it over the big little city for a while now. And while the lure of the exotic foreigners is hard to ignore, both cities have launched campaigns recently to attract more domestic visitors, with Auckland taking a self-deprecating approach to try and knock a few stereotypes on the head and Wellington offering up a few treats to potential guests from its biggest market.

News
Wellington beats everyone on a good day
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Wellington is pretty proud of itself. And rightly so. But in a nod to its incessant capitalisation of things–and also to April Fool’s—the Positively Wellington Tourism folk decided to laugh at its own expense and the expense of some of its regional rivals by claiming a few more titles.

News
Click, type, win Wellington Sevens tickets
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Every year, tickets to one of the best events on New Zealand’s sporting calendar, the Wellington Sevens, sell out in minutes. The 2012 edition, which now has Hertz as naming rights sponsor, has already sold out, but never fear, because our cauliflower-eared friends at NZ Rugby World have got a couple of tickets to give away. All you need to do is send a message from your brain to your fingers, click here and fill in a few details. Then, if you win, you just have to come up with an amazing costume idea like this.

News
Here’s to 20 years of Absolutely, Positively Wellington
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On 4 September 1991, a classic Kiwi slogan was born. 20 years later and, love it or hate it, the Absolutely Positively Wellington brand is still doing the business. So, to celebrate this auspicious anniversary, the good folk at Positively Wellington Tourism and Touch-Cast created a video charting the brand’s history. 

News
Help Wellington in its time of need, quench thirst with Mac’s Hop Rocker
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As we’ve discussed before on StopPress, town branding, despite the best of civic intentions and dreams of immense cut-through with cheesy, pun-laden slogans, generally has an element of desperation and truth-stretching to it. And the proposed Wellywood sign can most definitely be placed in that category. Of course, there have been numerous alternative suggestions and a few websites (here and here) set up where alternative suggestions can be made (there’s now even a campaign by Moa beer that is, fairly irresponsibly, promoting willful damage when the sign goes up in exchange for a bounty). But everyone knows the hoi polloi simply don’t have the creative cajones required to help Wellington in its time of need. So, post your idea for a more appropriate/inappropriate sign on the hill and the two best efforts will get a 12 pack of the pilsener member of the Mac’s family, Hop Rocker, which is sporting some flash new packaging and has recently graduated to the dozen. 

News
You can’t beat Welly on a … Wednesday
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Everyone loves a deal. And the Great New Zealand Deal Wars have been spiced up considerably after the arrival of a few new players recently. Now Positively Wellington Tourism is kicking off WellingtonWednesday.com, a site that offers up some of the hottest tickets in town to draw attention to its events culture. But with a reverse auction format and only the cream of the Wellington crop on offer, the creators say it differs from the other deal sites on the market. 

News
News injection proven to stave off violent strains of marketing disease
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BOHICA. Here’s your regular injection of marcomms miscellany, which includes quake-related media facts, tales of the hugely popular pop-up Wellington restaurant/experiential marketing ploy in Sydney, Auckland City Council’s new film initiatives, accolades for font gurus, new bubbles, silver foxes, over the shoulder boulder holders, bland pasta spokeswomen, signs and even databases.