oOh! Media has marked its territory in Wellington’s Coastlands shopping centre with the addition of 16 retail panels.
Marketing, advertising & media intelligence
Wellington is counting down to Christmas with a colourful instalment of Wellington Regional Economic Development Agency's (WREDA) annual Wellington Advent Calendar by four local artists and DNA.
Anna Calver, WREDA marketing and communications manager, discusses her relationship with Wellington and how the city is showcasing itself with its new 'My Wellington? It's personal campaign'.
Val Morgan Outdoor (VMO) is now capturing the eyes of Wellington office workers, with the expansion of its VMO Work network into the capital’s CBD, bringing the number of digital office tower screens to 80 across 50 buildings.
Woollen shoe company Allbirds may now be a major international brand, but it’s not forgetting its Aotearoa roots – at least not if its role in a recent eight-day festival in Wellington is any indication.
Wellington's digital advent calendar returns to give a new view of the city and promote local business
As we start the lead up to Christmas with a daily chocolate treat, Wellington Regional Economic Development Agency (WREDA) has launched the seventh edition of the Wondrous Wellington Advent Calendar, counting down the days till Santa arrives with a 360-degree view of the city.
Wellington Regional Economic Development Agency (WREDA) has launched an interactive tourism campaign to encourage people to visit the city, but they won’t be traveling alone. Visitors to the campaign's website can pop the question to their loved ones 'Will You Welly Me'.
Wellington Tourism is trying to catch the attention of Australians in Sydney and Melbourne through a new online campaign that features several well-known Aussie business people experiencing what the capital city has to offer. Developed in partnership by Tourism New Zealand, Positively Wellington Tourism (PWT) and Destination Marlborough, the three-part 'Inspired by Wellington' campaign, which was executed by Whybin\TBWA Sydney, is currently being rolled out via the Wellington Tourism website.
Uber has now reached one million trips in New Zealand since it launched 18 months ago and to celebrate, it’s offering its users two free rides tomorrow and has released information on its impact in the country.
“Yeah Gidday!” was the signature conversation starter from Maureen Tahere of MT Communications, the well-loved and respected Wellington media treasure who sadly passed away on Sunday May 31.
One of the joys of Wellington is its compactness. And that means residents do a fair bit of walking. In the past five years, however, an average of 13 pedestrians have been involved in accidents on the golden mile each year. So Wellington City Council created a safety campaign that aimed to get Wellingtonians crossing the road with a “clear head” and it has slowly been rolling it out over print, video, outdoor and social media.
Wellington's wide array of promotional activities have helped to greatly increase visitor numbers to the capital, both domestically and from Australia. Now it's trying to get some of our neighbours to think about staying for longer with the Wellington Works digital campaign.
Standing outside Wellington's Te Papa Museum is a cargo container tagged with warnings of the prehistoric live cargo carried within. And in the event that skeptics doubt the veracity of these cautions, the growl that comes from within serves to quickly convince them that something terrifying is concealed behind the corrugated iron. This quirky outdoor installation forms only part of the multi-faceted campaign that Te Papa Museum has rolled out over the past few months in an effort to encourge families to purchase tickets for 'Tyrannosaurus: Meet the Family', an exhibition that showcases the period when reptiles reigned supreme.
David Farrier takes a look at what Taika Waititi and Jemaine Clement have done to spread the hype about their upcoming vampire satire, What we do in the Shadows.
There's a fair bit of excitement over Taika Waititi and Jemaine Clement's What We do in the Shadows, which opens on June 19. And Wellington, a renowned film-friendly city, is getting behind it with a vampirical addition to its 'blown away' sign. PLUS: 'The vampire's guide to Vellington'.