Browsing: websites

News
Inside: Terabyte Interactive
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It’s one of the oldest digital shops in the country and it has done work for a huge number of clients. And, like the internet itself, Terabyte Interactive keeps on changing. Chief executive Doug Hanna logs on.

News
Old Spice conducts nine ‘internetaventions’
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By tapping into a marketing budget that other companies could only dream of, Old Spice has launched a series of nine websites dedicated to fake (and unavoidably uncool) products. But instead of actually sending the products to those who attempt to purchase them, Old Spice commissions the services of the bare-chested one to conduct an ‘internetavention’ to encourage buyers to stop making stupid decisions.

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Domain rush dominated by .Google and .Amazon
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New domains including .app, .blog, .cloud, foo, .lol, .mail and .sucks could soon be part of the fabric of the internet. And today, the Internet Corporation for Assigned Names and Numbers (ICANN), the governing body of the domain name system, opened up about the nearly 2,000 applications it received for new domain extensions.

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Intergen study shows online engagement on the up, but Kiwi companies still hedging bets
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The second Engaged Web in New Zealand Report, which saw Intergen assess the five most visited New Zealand websites from ten different sectors to measure their level of customer engagement, has just been released, with the highlights being that 90 percent of websites increased their level of engagement since last year, companies are focusing less on the primary corporate websites, New Zealand’s news and media websites are the most engaging and the shopping and classifieds, and banking and finance sectors have made the biggest improvement. 

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Websites: DraftFCB
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There was only one award handed out in the websites category, and while DraftFCB and the Ministry of Health’s ‘The Journal’ wiped the floor at the RSVP & Nexus Awards, a bronze was all it warranted at Axis. 

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Study gets under the hood of NZ’s most popular websites and finds many flouting the rules of engagement
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We New Zealanders like to think of ourselves as fairly tech-savvy bunch of early adopters, and while there is no doubt the digital realm is rapidly expanding here—both in terms of overall internet use and as an advertising medium—a study of 50 of the country’s most popular websites to see how they took advantage of interactive tools such as blogs, social media and online communities has found many of them are still stuck in the Web 1.0 era and are not doing enough to engage and interact with their customers online. 

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Resn forced to buy rake in order to rake in all its Pixel awards
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Wellington interactive digi-savants Resn raked in the trophies at the international Pixel awards, winning best agency, best in show and best experimental (for the JAG Jeans brand website) and two other suitably geeky space invader-themed awards (best music Site for Fat Freddy’s Drop TV and best animation for Nelson company 26000 Vodka’s website).