New Zealand agencies are showing off their excellence on the internet with a number of nominations in the 22nd Annual Webby Awards. Colenso BBDO, Y&R NZ and DDB NZ lead the way with three nominations each.
The winners for this year’s Webby Awards included the creative efforts of Colenso BBDO, Saatchi & Saatchi and Y&R NZ.
For this year’s edition of the Webby Awards, the organisers of the event put the finalists to work by asking them to produce a visual interpretation of the phrase ‘The internet can’t be stopped’. And these creative efforts have now been turned into a series of posters that are now being used to promote the event. As is to be expected, every poster takes a slightly different approach to interpreting the phrase, and skeletons, planets, graffiti and a range of surreal images now stand as testament to the creativity that the event celebrates every year.
Colenso BBDO has won two Webby Awards, which the agency will scoop up during the ceremony in New York next month. One Webby was for the Best Use of Online Media for its Burger King ‘Anti Pre-Roll’ campaign while the other was a ‘People’s Voice’ award in the Best Use of Social Media category for ‘Motel BK’.
Colenso BBDO and Whybin\TBWA are the only Kiwi agencies in the running for a Webby Award, with DDB, Terabyte Interactive, Saatchi & Saatchi, DNA and Y&R also honoured.
We all know the those types who are first to get online and tell us what we need to know, what to try and what they think. They’re leaders in the frenzy to be first, and it’s a trend Webby Awards managing director Claire Graves says has risks and rewards for brands.
UPDATE: Rapp Tribal is the only New Zealand agency to win a Webby Award this year, for its Demand Equal Pay corporate social responsibility campaign in partnership with the YWCA. Interactive, print and media elements worked together to raise awareness of New Zealand’s pay disparity between men and women.
Everyone loves a good awards show and as we head into awards season, developments keep rolling in, starting off with the Cannes Lions International Festival of Creativity. The new Creative Effectiveness award, which Colenso BBDO’s James Hurman is serving as a judge on, has taken in a whopping 142 entries, with five of those coming from New Zealand.
It’s time to spruce up and package your internet presence into winning applications for the 14th Webby Awards. The awards are an internationally respected symbol of success in the digital medium. Last year’s awards received nearly 10,000 entries from over 60 countries worldwide. There are more than …