Nike has gone the content marketing route by creating an original web series to get more women into fitness (and buying its shoes).
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Look out Netflix, here comes Nike
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Stem Creative’s satirical web series Agency puts adland’s quirks under the spotlight, looks to brands for financial support
There are plenty of examples of brands being integrated into TV shows these days. And plenty of examples of fun being poked at the ad industry. But Wellington-based video strategy and production company Stem Creative is aiming to combine those two things in a new satirical web series called Agency that follows three “hapless but genuine and enthusiastic” employees at a small creative marketing agency in Wellington and, as Stem founder and director Ben Forman says, “pulls the veil off the ad industry”.
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Stuff launches new, partly crowdsourced mini-series
Stuff.co.nz has launched a new web series on its site, after running a campaign to source real content for the show from its readers.