QMS is embracing programmatic advertising through the launch of a new digital transaction platform, powered by the technology of Rubicon Project and Digital Commons. PLUS: QMS has acquired the latter of these two organisations.
Marketing, advertising & media intelligence
Following the $49 million acquisition of iSite Media by QMS, the pair of companies have now completed their integration and will now trade under the name QMS NZ.
Take a look outside and you will see the outdoor advertising industry is booming. Traditional billboards are now competing with digital displays for attention and OMANZ is celebrating a record year. However, is there, perhaps, an overabundance of outdoor advertising cluttering public spaces? We chat to OMANZ chair and iSite CEO Wayne Chapman about whether there might be a case of too much of a good thing in the outdoor industry.
Investment company Infratil Limited has sold its 100 percent stake in iSite Media to QMS for $49 million. StopPress chats to the chief executives at iSite and QMS about what this means for their respective businesses.
The outdoor industry is in the middle of a golden run in New Zealand, with 11 consecutive quarters of growth and a compound annual growth rate of ten percent since Jan 2013 making it second only to online as the fastest growing media channel. Digital screens are driving most of that growth. And things are changing rapidly as all the big players invest heavily to try and get a piece of the pie, so here’s a rundown on what they’re all up to.
iSite Media has invested heavily in its own measurement and planning tools over the past few years, with its efforts to provide better targeting and planning tools for buses in 2013 earning it a host of awards and some new customers. And now it's applying a similar model to billboards.
All hail Victoria: iSite claims a victory in outdoor space race with country's biggest digital billboard
There's plenty of action in the outdoor space at the moment, with yet more consolidation, a major new arrival and a continuing focus on developing digital out-of-home networks. And now iSite Media's got a big new toy to play with, switching on its 8m wide x 16m high digital billboard in the Auckland CBD that has taken the crown as the nation's largest.
The Outdoor Media Association of NZ (OMANZ) has reported another period of growth for the Out of Home industry, with gross media revenue for Q1 increasing by 2.3 percent over the same period in 2013, reaching $15.8 million for the quarter. Plus: the industry's steps to solve the measurement problem.
An Achilles' Heel of the outdoor industry is its perceived lack of measureability and targeting. But iSite Media has taken a big step to remedying that, with the launch of a suite of products that claim to deliver highly targeted outdoor media solutions and offer media agencies better campaign planning tools. Plus: Andrew Renholds gets his spy on.
Wayne Chapman sits on outdoor chair, David MacGregor plays the pay what you want game, GrabOne adds a new role to up its digital ante, iSite reward one of its sales hounds and Orange Group nabs an experienced bean counter.
iSite Media, New Zealand’s largest out of home advertising supplier, has entered into an agreement to purchase all of OTW's billboard sites. But the deal will only go ahead if the Commerce Commission believes it won't substantially lessen competition in the market.
Queenstown is the jewel in New Zealand's tourist crown and, following a successful bid for the exclusive advertising rights at the resort town's airport, iSite Media is now the proud owner of a fairly hot piece of media property.