Browsing: Wade Shotter

News
Vero connects the dots—and the shots—to prove its worth, bull usage hits all-time low
By

For many years, Vero has taken a bovine-heavy approach to its advertising. And while Sensation, the company’s 1200kg Black Angus bull mascot who burst onto the scene in 2003 when Big launched the brand in New Zealand, features at the end of its new 60 second spot, the company has taken a different, more serious tack in an effort to show that insurance ‘is not about things going wrong, it’s about an insurer putting them right’.

Opinion
The Year in Review: James Moore
By

With the big shoots few and far between these days, it’s pretty tough out there in production land at present. But there’s still no denying the power of the visual medium to get a message across and, whether it be Mammoth Dips, Whittaker’s ‘Swear by the Slab’, or Sky’s ‘Do Nothing’, Flying Fish managed to churn out plenty of stellar work last year. Executive producer James Moore pipes up on 2011. 

News
Mammoth and Shine dip it, dip it real good
By

If men had their way, chips and dip would probably have its own segment on the food pyramid. And now, following on from the very successful launch of Mammoth Supply Co. yogurt, ice-cream and iced coffee ranges last year, Fonterra and Shine have referenced that manly desire with a very funny new ad for its new range of peri-peri, Kiwi onion, nacho cheese and spare rib dips that makes fun of nerds and nibbles and once again features the husky cowboy tones of Sam Elliot.

Opinion
Behind the scenes and on the hoardings
By

If you’ve seen the recent Vodafone ads New, Mobile and Naked Broadband and wondered ‘that’s cool, but how the hell they’d do that?’, you’re probably not alone. And while it was a fairly simple goal for Colenso BBDO and Flying Fish director Wade Shotter to try and position the brand as cutting edge, this behind the scenes video shows that it certainly wasn’t a simple task creating the ads.

News
New and improved
By

Who’s it for: Vodafone by Colenso BBDO and Flying Fish

Why we like it: Place this firmly in the ‘how’d they do that?’ category. Colenso BBDO and Flying Fish’s Wade Shotter have joined forces to create a TVC that’s intended to start a conversation …