KLM has taken aim at the tendency of budget airlines to charge for extras by offering travellers a virtual reality experience that allows them to see what it's like flying with an airline that includes everything in the cost of the ticket.
Marketing, advertising & media intelligence
The New Zealand Symphony Orchestra (NZSO) is allowing its fans to join them on stage to experience the excitement and energy through a 360-degree VR video by Wrestler.
Earlier this year, QMS switched on ‘The Commuter Network’ at Auckland’s major commuter hubs. But not wanting to take clients out of their offices to show them, it's created a virtual reality tour.
Virtual reality technology has recently emerged as the shiny new tool for marketers and Land Rover has jumped on the trend to sell its SUVs before they’ve even arrived in the country.
NZME Vision and Radius Care have partnered up to create a heartwarming video depicting a family reunion both virtually and in real life.
The One Show bring you brainstorming—without the bath.
Our sister publication Idealog has brought to life a mesmerising VR cover for its Technology Issue with the help of digital agency Resn, Bend and Spark. Here's a look at how it was done.
Ever wondered what it’s like for prisoners in solitary confinement? The Guardian is letting its audience step inside a cell, via virtual reality, and experience solitary confinement in disturbing detail.
Contagion's Tom Bates shares key trends coming out of SXSW including social messaging as the new brand frontier, the search for uniqueness and realness in an age of mass content production and of course, virtual reality.
There's been plenty of talk about the haka in recent days, as there always is when the All Blacks head to Europe. And there's been plenty of brand activity involving virtual reality recently too, with everyone from Kellogg's to Contiki getting in on the action. Now AIG, the major jersey-hogging sponsors of the All Blacks, have combined both of those things for the Haka 360˚ Experience.
The spinning wheel of death, the buffering bar, 'waiting for' [insert website name here], that sickening modem dial-up sound. Humans really don't like waiting these days. And Swedish broadband provider Ume.net has showed just annoying delays are in the real world with an entertaining experiment called 'Living with lag'.