articles tagged 'VR'

OOH meets VR to showcase QMS offering

  • Advertising
  • May 8, 2017
  • StopPress Team
OOH meets VR to showcase QMS offering

Earlier this year, QMS switched on ‘The Commuter Network’ at Auckland’s major commuter hubs. But not wanting to take clients out of their offices to show them, it's created a virtual reality tour.

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Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
voices

Can you handle solitary confinement?

  • PopPress
  • April 28, 2016
  • StopPress Team
Can you handle solitary confinement?

Ever wondered what it’s like for prisoners in solitary confinement? The Guardian is letting its audience step inside a cell, via virtual reality, and experience solitary confinement in disturbing detail.

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Haka all around: AIG's VR app lets fans get all up in the All Blacks' faces—UPDATED

  • Marketing
  • September 17, 2015
  • Ben Fahy
Haka all around: AIG's VR app lets fans get all up in the All Blacks' faces—UPDATED

There's been plenty of talk about the haka in recent days, as there always is when the All Blacks head to Europe. And there's been plenty of brand activity involving virtual reality recently too, with everyone from Kellogg's to Contiki getting in on the action. Now AIG, the major jersey-hogging sponsors of the All Blacks, have combined both of those things for the Haka 360˚ Experience.

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The need for speed

  • PopPress
  • May 1, 2014
  • StopPress Team
The need for speed

The spinning wheel of death, the buffering bar, 'waiting for' [insert website name here], that sickening modem dial-up sound. Humans really don't like waiting these days. And Swedish broadband provider Ume.net has showed just annoying delays are in the real world with an entertaining experiment called 'Living with lag'.

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