articles tagged 'Vodafone'

Local brands suspend advertising on YouTube

  • Advertising
  • April 7, 2017
  • StopPress Team
Local brands suspend advertising on YouTube

As YouTube's brand safety concerns continue to come to light, Holden, Vodafone and Tourism New Zealand have suspended advertising on the video-sharing website, with MediaWorks and FCB weighing in on the debate.

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Take a look inside: Vodafone announces news portal to share its stories

  • Media
  • March 10, 2017
  • Erin McKenzie
Take a look inside: Vodafone announces news portal to share its stories

Vodafone New Zealand has announced a news offering, dubbed Vodafone News, which will launch on its corporate site next week. The aim, according to the telco, is to open the company’s doors to customers and stakeholders as well as giving its staff a voice. We speak to head of communications Andrea Brady about the move.

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Over the course of this series of articles, we look at how always-nimble indy agencies ...
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TVNZ-NZ Marketing Awards 2015
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Mates rates: Vodafone uses friendship to pull in the youth market

  • Advertising
  • August 4, 2016
  • Holly Bagge
Mates rates: Vodafone uses friendship to pull in the youth market

Vodafone has launched a campaign, via FCB, to tap into the much-desired youth market, pushing its new customisable mobile packages and other deals, saying the initiative is different from anything it’s done before. And next week it will be marooning someone on a barge in Auckland Harbour as part of the promotional activity. We talk to Vodafone head of segment marketing Delina Shields about the thinking behind the campaign and why it’s placed such an emphasis on the young’uns.

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Sky and Vodafone executives answer questions on the proposed merger

  • Media
  • June 10, 2016
  • Damien Venuto
Sky and Vodafone executives answer questions on the proposed merger
(From left: John Fellet, Russell Stanners, Peter Macourt and Jason Hollingworth)

At a press conference, held on Thursday, Vodafone chief executive Russell Stanners sat alongside Sky chief executive John Fellet, Sky chief financial officer Jason Hollingworth and Sky chairman Peter Macourt, during a presentation that saw the executives outline their motivations and plans for forming the joint company. And, as is often the case with such events, the most interesting discussion happened when journalists started asking questions.

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Vodafone hits 10 million giveaways through its Fantastic Fridays programme

  • Brand
  • May 10, 2016
  • Erin McKenzie
Vodafone hits 10 million giveaways through its Fantastic Fridays programme

It's hard to deny the sweet temptation of a loyalty programme. But how many people actually buy enough coffees to get a free one or spend enough money to earn a voucher? Vodafone decided not to follow this tack with its Fantastic Fridays programme by making all its customers eligible for a reward and replacing the loyalty card with an app. Now, it's celebrating 10 million giveaways.

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