articles tagged 'Vodafone'
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Local brands suspend advertising on YouTube

  • Advertising
  • April 7, 2017
  • StopPress Team
Local brands suspend advertising on YouTube

As YouTube's brand safety concerns continue to come to light, Holden, Vodafone and Tourism New Zealand have suspended advertising on the video-sharing website, with MediaWorks and FCB weighing in on the debate.

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Take a look inside: Vodafone announces news portal to share its stories

  • Media
  • March 10, 2017
  • Erin McKenzie
Take a look inside: Vodafone announces news portal to share its stories

Vodafone New Zealand has announced a news offering, dubbed Vodafone News, which will launch on its corporate site next week. The aim, according to the telco, is to open the company’s doors to customers and stakeholders as well as giving its staff a voice. We speak to head of communications Andrea Brady about the move.

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Mates rates: Vodafone uses friendship to pull in the youth market

  • Advertising
  • August 4, 2016
  • Holly Bagge
Mates rates: Vodafone uses friendship to pull in the youth market

Vodafone has launched a campaign, via FCB, to tap into the much-desired youth market, pushing its new customisable mobile packages and other deals, saying the initiative is different from anything it’s done before. And next week it will be marooning someone on a barge in Auckland Harbour as part of the promotional activity. We talk to Vodafone head of segment marketing Delina Shields about the thinking behind the campaign and why it’s placed such an emphasis on the young’uns.

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