Take a bow Vodafone Warriors, Air New Zealand, Meadow Fresh and New Zealand Avocado.
Marketing, advertising & media intelligence
In response to the criticism at the level of commitment of the players, the Vodafone Warriors marketing team has launched a campaign that features players talking openly about what it feels like to hear these accusations in the press and on social media.
Wendy's has launched a TVC to promote its new pulled beef range. The spot, via its new agency Augusto, features team members of the Vodafone Warriors taste-testing the range and getting covered in its saucy fillings in the process.
It's no secret that the fans are integral to the success of any modern sports team. If bums don't fill the seats, then profits dwindle. If sponsors don't have an audience, then they won't tag their names onto the shirts. And if there are no voices being screamed hoarse in the stadium, then a home advantage really makes no difference at all. So, in its first campaign for the Vodafone Warriors since taking over the account, Special Group has teamed up with production company 8com to produce a new spot that puts the fans at the centre of the team.
Vodafone has renewed its naming rights sponsorship deal with the Vodafone Warriors until 2018, taking the partnership, which started in 1999, to 20 years and making it the longest of its kind in New Zealand. And the Herald has also followed suit by renewing its deal with the team until 2016.
The corporate wheel continues to turn this week at Foodstuffs, Tourism NZ, BMW, Pursuit PR, LiveSport, Ubiquity, Image Centre and the Vodafone Warriors.