Last night, as the action unfolded at the 50th edition of the Vodafone New Zealand Music Awards, this new media opportunity was clearly at work as Kiwis across the nation contributed to over 200,500 story views of content uploaded to the Vodafone Snapchat handle during proceedings—an experience far removed from that of fans 50 years ago, whose could only have seen the talent of the day if they were actually in attendance at the event.