articles tagged 'virtual reality'

Kiwi Property immerses customers in a non-stop fashion show

  • Advertising
  • November 28, 2017
  • StopPress Team
Kiwi Property immerses customers in a non-stop fashion show

Kiwi Property and 99 teamed up to deliver shoppers some fashion inspiration in the form of a 360-degree virtual reality runway show at shopping centres across the country.

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Experiential marketing agency Because opens shop in New Zealand

  • Marketing
  • February 10, 2017
  • StopPress Team
Experiential marketing agency Because opens shop in New Zealand

After launching in Australia more than five years ago, global experiential marketing agency Because has landed on New Zealand shores.

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Twisting perspectives: Kiwi brands dive into 360-degree video

  • Technology
  • January 22, 2016
  • Holly Bagge
Twisting perspectives: Kiwi brands dive into 360-degree video

360-degree video, which has been described as the next big thing in tech for 2016, is slowly gaining traction in New Zealand as brands begin experimenting with it in creative ways. Here’s a rundown of how a few of them have been using it so far. PLUS: a first-hand account of Augusto’s experience with the technology.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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'Why read a magazine with your hands, when you could read a magazine with your whole head?'

  • PopPress
  • November 12, 2015
  • StopPress Team
'Why read a magazine with your hands, when you could read a magazine with your whole head?'

Those working in marketing, advertising and media are generally suckers for a new trend and live in constant fear that are somehow behind the times. Like magpies, they swoop around, find shiny things to take back to their nests and regularly attack cyclists. Many are betting big on virtual reality being the next big platform and a range of brands—from Samsung's live-streamed birth to Jaguar NZ's recent 'actual reality' stunt—have jumped on that bandwagon recently. The New York Times has also embraced it (with the help of Google Cardboard) and sees it a nascent form of storytelling, but The New Yorker is slightly less convinced the technology will be able to improve the reading experience, as the very funny video about its 'mind-blowing virtual reality experience' shows.

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Kellogg's gives young cereal eaters a face full of action with virtual reality headset—UPDATED

  • Marketing
  • September 9, 2015
  • StopPress Team
Kellogg's gives young cereal eaters a face full of action with virtual reality headset—UPDATED

While there's plenty of excitement about the possibilities of immersive virtual reality headsets like Oculus Rift and Samsung Gear VR at the moment, sometimes the simplest innovations are the best and Google Cardboard, which combines mobile phones and the act of folding to create inexpensive virtual reality goggles, is definitely in that category. Google has made its design open source and while Kellogg’s and shopper marketing and digital activation agency Geometry Global NZ have taken inspiration from this technology and, in what it says is a first for the New Zealand grocery market, turned a box of Nutri-Grain into a virtual reality experience.

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Try before you buy: Contiki offers travellers a virtual holiday before the wallets come out

  • Technology
  • September 9, 2015
  • StopPress Team
Try before you buy: Contiki offers travellers a virtual holiday before the wallets come out

When we think about going on holiday often our imagination kicks in. We might picture ourselves on some luscious tropical island, lying on the beach, pina colada in hand, listening to the soothing sound of rolling waves or maybe even off on some big adventure, backpacking across Europe or Asia perhaps. Well, now Contiki is giving prospective travellers the opportunity to truly envision a travel adventure, with the use of virtual reality technology.

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Visa Wellington on a Plate offers a virtual reality experience to lure Aucklanders to the capital -- UPDATED

  • June 9, 2015
  • Holly Bagge
Visa Wellington on a Plate offers a virtual reality experience to lure Aucklanders to the capital -- UPDATED

As part of a promotional activation for Visa Wellington on a Plate I was very lucky to head to Westfield Downtown Shopping Centre in Auckland this morning and don an Oculus Rift virtual reality headset. And while it did make me look like a storm trooper part way through a costume change, it was a fun and enthralling experience. Here's what it was like.

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Samsung's very special delivery

  • PopPress
  • March 19, 2015
  • StopPress Team
Samsung's very special delivery

Virtual reality is something Facebook bet big on with its acquisition of Oculus Rift for $2 billion. Google has also entered the fray with its very clever, low-cost solution Cardboard. And Samsung is also onboard with its Gear VR, which it's showing off with a clip showing a dad experiencing the birth of his third child from afar and a bunch of Aussies diving with sharks in an unexpected location.

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Can virtual reality be a useful communication tool for the ad industry?

  • Opinion
  • March 19, 2015
  • Bruce Murray
Can virtual reality be a useful communication tool for the ad industry?

Bruce Murray, the executive digital producer at Y&R in Auckland, questions whether it's the right time for agencies to start looking into how virtual reality could be integrated into their comms strategies.

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Virtually assured

  • PopPress
  • October 31, 2014
  • StopPress Team
Virtually assured

Facebook has said it needs to sell 50-100 million Oculus Rift headsets to make it meaningful. But Dos Equis is getting in early and offering fans a dose of virtual reality.

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A virtual reality headset for about $30

  • PopPress
  • October 23, 2014
  • StopPress Team
A virtual reality headset for about $30

At over $400, the Oculus Rift headset isn't exactly something that most Kiwis would be willing to splash out on. Fortunately, there is an alternative option for those who want the virtual reality experience without the hefty pricetag attached. For the sum of US$24.95, those who don't want to incur credit card debt can get the virtual reality experience via the DodoCase, a virtual reality headset made almost entirely out of cardboard.

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PETA gives students the chicken's point of view

  • PopPress
  • September 4, 2014
  • StopPress Team
PETA gives students the chicken's point of view

PETA never shies away from controversy to get its point across—an approach that has even seen the organisation launch a porn site, in an effort to show that animals and humans share some body parts. And while the organisation's latest campaign does include POV camera angles, it isn't quite as salacious as what was done before.

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Colmar Brunton brings the store to the screen with virtual shopping

  • Marketing
  • February 28, 2013
  • Ben Fahy
Colmar Brunton brings the store to the screen with virtual shopping

Understanding what gets consumers buying is a core marketing skill, but in the world of retail, experimentation is often limited to a few variables—and expensive. So Colmar Brunton has launched a new product called CXS, or Customer Xperience Simulation, to solve those issues by allowing products and shopper marketing campaigns to be tested virtually.

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