articles tagged 'Vincent Heeringa'

Hey planners: you’re fired

  • Regular voices
  • April 20, 2017
  • Vincent Heeringa
Hey planners: you’re fired

Vincent Heeringa takes a look at the customer journey that is now so complex, media planners just became redundant.

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As Idealog celebrates a decade in the ideas business, co-founder Vincent Heeringa explains how it intends to last a few more

  • Media
  • October 27, 2015
  • Vincent Heeringa
As Idealog celebrates a decade in the ideas business, co-founder Vincent Heeringa explains how it intends to last a few more

This month Idealog magazine published its 60th edition. A decade in publishing is an achievement worth celebrating—especially this decade—and co-founder Vincent Heeringa is certainly stopping to smell the rosé. But he also knows things need to change. Here's his manifesto for the next ten years—and he believes the rules also apply to media in general.

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TVNZ-NZ Marketing Awards 2015
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NZ Retail magazine gets a refit, gives birth to online baby TheRegister.co.nz

  • Media
  • December 9, 2014
  • StopPress Team
NZ Retail magazine gets a refit, gives birth to online baby TheRegister.co.nz

NZ Retail magazine has been serving the local retail sector for almost 70 years and it's set to be relaunched as a fatter, much savvier bi-monthly magazine in February next year. Plus, it will also deliver a long-awaited online extension, TheRegister.co.nz, a daily news service for the Kiwi retail sector, with news, features, jobs and case studies delivered in a mobile-friendly website.

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BMW connects with Connected Drive

  • Didge
  • September 25, 2014
  • Vincent Heeringa
BMW connects with Connected Drive

While Google messes about with a self-driving car, BMW is bringing the digital world to the driver in its newly released Connected Drive system. Already available in many parts of the globe, the onboard internet and SOS service comes standard with all new beemers in New Zealand, with optional subscriber services such as a 24/7 concierge phone service and a series of apps for integrating the car with your phone and home computer. But, um, why? Many of the features, such as GPS navigation, phone, internet and digital radio are available on all smart phones. So are AA, tow trucks and ambulances. So why not just bluetooth your brick and flick on the hands free?

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Lost in translation

  • PopPress
  • January 16, 2014
  • StopPress Team
Lost in translation

Back in 1964, sci-fi writer and biochemistry professor Isaac Asimov wrote an article for The New York Times predicting what life might be like in 2014. He got a few things right (although he was off in other areas, but humans do tend to remember the hits and overlook the many misses of futurists and psychics, something often known as the Jeane Dixon effect). And while there's no doubt we live in a remarkable age, filled with an array of remarkable innovations designed to make our lives easier, we're still obviously a long way from cracking the audio-to-text puzzle, as this transcript of an interview Vincent Heeringa recently gave to James Hurman that was converted by an automated online service attests.

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'Intelligence applied': The Briefing embarks on a quest to target the top two percent

  • Media
  • November 26, 2013
  • Ben Fahy
'Intelligence applied': The Briefing embarks on a quest to target the top two percent

There’s been a fair bit of carnage in the local business and trade press in recent years, with The Independent closing, Fairfax flicking on a few of its titles and moving Unlimited online, and Mediaweb seemingly hanging on for dear life at present. But Vincent Heeringa, publisher of Idealog and NZ Marketing, is hoping to fill what he thinks is fairly large information void with The Briefing, a membership-style media offering aimed at leaders from the C-Suite "who share the determination to transform their business in a world of radical change".

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Weathering the storm: Vincent Heeringa's modern media strategy

  • Media
  • October 24, 2013
  • Vincent Heeringa
Weathering the storm: Vincent Heeringa's modern media strategy

In These Difficult Times, the predictable response from traditional media is to flog their sales staff harder, argue the value of their channels and bitch about US companies that pay no tax and hollow out the industry. But Vincent Heeringa says the smarter option can be summed up in four points.

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Walden begins hunt for successor, but he'll 'be around for a few Christmas parties yet'

  • Advertising
  • November 20, 2012
  • Ben Fahy
Walden begins hunt for successor, but he'll 'be around for a few Christmas parties yet'

When David Walden left the relative safety of the multinationals to set up the Auckland office of Whybin\TBWA back in 1997, there were more than a few doubters predicting its swift demise or claiming it would simply be a postbox for the international network. Those doubters were wrong, of course, and the agency has become firmly ensconced in the upper echelons. But he's not going to be around forever, and Walden, one of the most enigmatic characters in the ad industry, is making preparations to hand over the reins. PLUS: Vincent Heeringa's NZ Marketing profile republished.

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From sluggish German to lively local: Volkswagen drives off with supreme TVNZ-NZ Marketing award in the boot

  • Marketing
  • August 30, 2012
  • Ben Fahy
From sluggish German to lively local: Volkswagen drives off with supreme TVNZ-NZ Marketing award in the boot

2012 marks the 21st anniversary of the TVNZ-NZ Marketing Awards. And, in keeping with the traditions of the land, it emerged into adulthood this year with a new central theme of Everything Marketing and eight new categories, including financial, technology, automotive, utilities/communications, lifestyle/travel/leisure and sponsorship. And coming out at the head of the field with the supreme award was Volkswagen, with ex-Westpac and soon-to-be BNZ head of brand Ian Moody named as marketer of the year, Whittaker's Jasmine Griffin named as rookie marketer of the year, Air New Zealand taking the marketing excellence award and Pfizer, Z Energy and Red Witch both picking up multiple awards.

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