Vincent Heeringa takes a look at the state of content marketing and how its management determines its effectiveness.
Marketing, advertising & media intelligence
Unlike most awards, during the judging the team decided we need to make up a few more specific categories to reward some other moments, people and businesses we felt were deserving of a special nod. Although they didn't walk away with a special doorstop trophy, we hope they basked in a warm of glow of victory as they were announced.
Vincent Heeringa takes a look at the customer journey that is now so complex, media planners just became redundant.
Narrative's Vincent Heeringa on why shares, clicks and likes are bad yardsticks for marketers and how social sharing is the equivalent of casual sex.
As Idealog celebrates a decade in the ideas business, co-founder Vincent Heeringa explains how it intends to last a few more
This month Idealog magazine published its 60th edition. A decade in publishing is an achievement worth celebrating—especially this decade—and co-founder Vincent Heeringa is certainly stopping to smell the rosé. But he also knows things need to change. Here's his manifesto for the next ten years—and he believes the rules also apply to media in general.
NZRetail magazine is nearing its 70th year in publication, but the grandest dame in Kiwi retail news has lost none of her pizzazz. And it's just emerged from a rebranding with a bigger format, perfect binding, a bi-monthly publishing schedule and a long-awaited online arm, The Register.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
NZ Retail magazine has been serving the local retail sector for almost 70 years and it's set to be relaunched as a fatter, much savvier bi-monthly magazine in February next year. Plus, it will also deliver a long-awaited online extension, TheRegister.co.nz, a daily news service for the Kiwi retail sector, with news, features, jobs and case studies delivered in a mobile-friendly website.
While Google messes about with a self-driving car, BMW is bringing the digital world to the driver in its newly released Connected Drive system. Already available in many parts of the globe, the onboard internet and SOS service comes standard with all new beemers in New Zealand, with optional subscriber services such as a 24/7 concierge phone service and a series of apps for integrating the car with your phone and home computer. But, um, why? Many of the features, such as GPS navigation, phone, internet and digital radio are available on all smart phones. So are AA, tow trucks and ambulances. So why not just bluetooth your brick and flick on the hands free?
The search has begun for the next 26 winners keen to etch their names in the nation's marketing history, with the call for entries for the 2014 TVNZ-NZ Marketing Awards now open.
Back in 1964, sci-fi writer and biochemistry professor Isaac Asimov wrote an article for The New York Times predicting what life might be like in 2014. He got a few things right (although he was off in other areas, but humans do tend to remember the hits and overlook the many misses of futurists and psychics, something often known as the Jeane Dixon effect). And while there's no doubt we live in a remarkable age, filled with an array of remarkable innovations designed to make our lives easier, we're still obviously a long way from cracking the audio-to-text puzzle, as this transcript of an interview Vincent Heeringa recently gave to James Hurman that was converted by an automated online service attests.
There’s been a fair bit of carnage in the local business and trade press in recent years, with The Independent closing, Fairfax flicking on a few of its titles and moving Unlimited online, and Mediaweb seemingly hanging on for dear life at present. But Vincent Heeringa, publisher of Idealog and NZ Marketing, is hoping to fill what he thinks is fairly large information void with The Briefing, a membership-style media offering aimed at leaders from the C-Suite "who share the determination to transform their business in a world of radical change".
In These Difficult Times, the predictable response from traditional media is to flog their sales staff harder, argue the value of their channels and bitch about US companies that pay no tax and hollow out the industry. But Vincent Heeringa says the smarter option can be summed up in four points.
The shift to digital has disrupted many industries, but news media has been one of the most badly affected. So what are the options? And are any local publishers making money online? Sim Ahmed investigates.
Rejoice, industry award cravers, because go has been pushed on the call for entries for the TVNZ-NZ Marketing Awards.
That new ink smell of glossy pages will now be thing of the past for Unlimited magazine because, following in the footsteps of magazines like Newsweek, it’s going fully digital in April.