This week, TVNZ’s New Blood initiative went live, as more than 20 pieces of short-form content found a home on TVNZ.co.nz, YouTube and Facebook.
Marketing, advertising & media intelligence
It's an ever evolving media world and NZME has been doing just that with the creation of WatchMe to deliver short-form video. Two years on, we sit down with the head of video, Cameron Death, to see how the strategy has changed and where it's going with the future.
It’s been just over a year since NZME launched the NZ Herald Focus brand and now, it’s celebrating a win at the International News Media Association (INMA) World Congress in New York. With the award recognising how the new brand has tapped into a new audience for NZ Herald, we speak to managing editor Shayne Currie about how it’s managed to do that and why news video is so important.
Last night, in a Freeman’s Bay bar, BrandWorld celebrated 20 years in business with its staff, clients, friends and many glasses of wine. Alongside a trip down memory lane with a few speeches by managing director Richard Stevens and founder Bill Peake, it farewelled industry legend John MacDonald, by sharing his successes and bad calls, and remembered its former executive director Mike O'Sullivan, whose passing last year was felt across the industry. We chat to Stevens about the agency's approach to content marketing and its enduring work.
Buying content is easy. But getting viewers to tune in so you can make money from it is a whole other challenge. We chat to TVNZ's Jeff Latch and Andrew Shaw about how they're planning to address the latter part of this equation.
Opt-in mobile ad serving platform Postr has been pretty busy of late. After launching Skinny Collect late last year, it’s now launched a lock-screen video format, doubled its subscribers in the past six months and is expanding into South East Asia.
NZ On Air is providing funding to four projects covering seven regions throughout New Zealand after finding regional news content wasn’t reaching intended audiences in many regions.
Last year, Fairfax underwent some massive changes, restructuring its editorial staff into local teams and specialist areas, shifting a large part of the focus away from newspapers and over to the digital realm. This emphasis on digital seems to have paid off, as Stuff managed to grow its audience and has now used it to leverage a partnership deal with TVNZ, where Stuff readers will be able to view One News video from the site as of Thursday, which might mean more time spent on the site and in return TVNZ gets a taste of Stuff’s audience.
Whittaker’s paid its respects yesterday to those who fell at Gallipoli by creating a quirky animated video announcing its intention to send chocolate to every RSA in the country.
Following a pair of meetings with staff today, NZ Herald managing editor Shayne Currie has confirmed that NZME has outlined a proposal to restructure its business yet again. And this time possibly eight roles will be affected by the changes.
Digital reassurance: MediaWorks enables 100 percent viewable banner ads and unblockable video — UPDATED
Online ad viewability has long been an issue for publishers, with it being difficult to determine exactly how many people are actually viewing the ads served on a web page. And with interactive advertising spend hitting the $800 million mark this year, it seems more important than ever that advertisers know they’re getting the eyeballs they’re paying for. So, in response to the issue, MediaWorks has taken action, announcing today it's guaranteeing all of its banner ads will be 100 percent viewable from 1 April, using Google’s DoubleClick product. We chat to MediaWorks head of digital sales and ad strategy John-Paul Randall about the change in functionality as well as the publisher's other new function, which allows unblockable video ads to run across all platforms.
NZME is putting its “state-of-the-art” newsroom to use, launching a video news show next month dubbed NZ Herald Focus, hosted by some well-known media personalities. We chat to managing editor Shayne Currie about the show’s content, the strategy behind it and the decision to step into an already crowded space.
Inside the NZME newsroom: the Herald's Shayne Currie on video, investigative journalism and 'extraneous noises'
The StopPress editorial team recently took a tour of the new NZME offices and chatted to the NZ Herald's managing editor Shayne Currie, editor Murray Kirkness and NZME digital audience engagement general manager Lauren Hopwood about why the move made sense. And in case you were wondering, this story does have a reference to "extraneous noises" which likely came from a toilet in a room adjoined to a recording studio.
Robbie Spargo, responsible for branded short-form content on TVNZ OnDemand, pinpoints five digital video trends that marketers should be looking at in 2016.
Those who blurt out spoilers without considering the consequences of their actions have become widely reviled species that are simply met with groans and sighs of disgust from those in their company. And the new Netflix spot educates viewers on the etiquette that viewers must exercise when in the company of fans of particular shows.