MediaWorks and NZME have both announced partnerships this week in an effort to expand and diversify their audiences. MediaWorks has teamed up with Vevo, while NZME has teamed up with the Chinese Herald.
Industry happenings at Whybin\TBWA, Vevo, Bauer and Frucor.
Spotify recently admitted that YouTube is the world’s biggest music streaming service. And many of the most popular music videos can be found on the Vevo channel. So, as is the custom at this time of year, it’s crunched its annual numbers and released a top ten list of the most-watched music videos across Australia and New Zealand in 2014.
A recent article published on Gigaom.com revealed that Wake Me Up by Avicii has been become the most streamed song on Spotify by amassing over 200 million views, but this still lags well behind YouTube’s mammoth 450 million views of the song. And that wasn’t even the most-streamed song on YouTube. That accolade goes to Psy’s Gangnam Style, which has over two billion streams. Driving much of this traffic from within the YouTube platform is Vevo, the video hosting service that often has its name attached to artists’ channels. StopPress recently sat down for chat with the company’s newly appointed country manager Brendan Muller and its executive vice president international Nic Jones for a chat about what they plan to bring to the local market.
In this week’s edition of eBuzz from the Media Counsel: The arrival of real-time Google search means whatever the twittering classes are saying about you or your company now has the potential to make it on to the front page.