Last month we saw Air New Zealand ask Kiwis who they'll be missing on Valentine's Day and following hundreds of responses, the airline has reunited a pair to who Valentine's Day carries great significance.
Marketing, advertising & media intelligence
Since we’ve already done a bit of a run down on what Kiwi brands been up to this Valentine’s Day, we thought we’d better see what kind of stunts went on further afield during the romantically charged weekend.
This past weekend again marked that time when advertisers tell us we’d better remind our loved ones of just how much we love them (because we don’t do it any other time of the year) by purchasing expensive jewellery, flowers or heart-shaped chocolates. We thought we’d take a look at what a few different brands got up to, to try and grab our attention on this year’s Valentine’s Day.
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While chocolate hearts, cherubic angels with bows and Hallmark cards have nothing to do with the history of St Valentine, they are a bit more light-hearted than the imprisonment and torture of a man in Rome. So rather than condemning the unbridled commercialisation of love (and martyrdom), let's celebrate some of the good ideas and be thankful that we don't have to endure the annual retelling of the horror that befell a random historical figure.
Bacon roses, a cat with a heart on it, or perhaps just a laid-back, low key fight. The list of options available to show you love on this most romantic of days is almost limitless. And Mitre 10 has helped aspiring romantics by offering instruction on how to play a tool-based love song.