industry happenings at Val Morgan, Reckon, Motion Sickness, The Edge and Fish.
Marketing, advertising & media intelligence
Measurement of audience behaviour as well as numbers has become a crucial feature of advertising platforms looking to attract additional ad spend, with the outdoor and TV industries already paying attention to responses of their viewers. And now Val Morgan is bringing that to local cinema screens with the introduction of its CineTam Plus tool.
At a time when consumers have more movie-viewing options than ever before, some may find the growth of various box offices from around the world slightly surprising. But heading to the cinema remains very appealling and where there's an audience, there will be advertisers, especially if it's of the captive variety. So with Val Morgan recently holding its new season launch and showing off some of the big movies heading our way next year, we asked cinema network sales director Suzie Lamborn a few questions about how the medium is faring from an advertising point of view. PLUS: Val Morgan's move into digital out of home with Tower TV.
Val Morgan has launched a new audience measurement platform called CineTAM, which uses the demographic data from a sample of over 80,000 cinema goers to give advertisers a better indication of who is watching a film.
Val Morgan has announced the four ad hotshots that will be sent to the French Riviera to compete in the Young Lions competition at the 61st Cannes Lions International Festival of Creativity being held between 15 and 21 June. This announcement comes after Val Morgan arranged a local competition, which gave young creative teams around the country the opportunity to enter in either the film or media categories.
As part of its partnership with the New Zealand Cannes Lions, Val Morgan is giving young ad hotshots an opportunity to represent New Zealand in the Young Lions competition at the 61st Cannes Lions International Festival of Creativity being held between 15 and 21 June.
Learning from the Lions: Cannes chair Terry Savage on emerging trends, the ascent of creativity and how to win gongs
The Cannes Lions has become the world's pre-eminent advertising awards ceremony. And its chairman Terry Savage was in Auckland this week where he presented at Colenso BBDO as part of its Love This Speaker series and announced the return of the Young Lions in association with Val Morgan. Here's what he had to say about purpose, creativity, data and competition.
Clemenger businesses on the move in Welly, Bauer looks inside and finds a new advertising director, The Radio Network lures a big radio fish back home, Fairfax hands Lions Festivals baton to Val Morgan, Mark Reekie heads for the islands and Spotify announces new ANZ head of sales.
As evidenced by campaigns like Push to Add Drama, Carlsberg's entertaining trickery and, more locally, Pedigree's Donation Glasses and the Metservice see-through billboard, campaigns that exist in the real world can be seen by many more as a result of online magnification. And Auckland Transport, Val Morgan, Work Communications and Zoomslide are hoping to do just that with a stunt in a movie theatre that aimed to illustrate how deadly distractions can be when driving.
It's goodbye to the O'Connors, Caulton and MediaWorks go steady, Adshel welcomes a new marketing manager, Haystac adds three to the pile, The Sweet Shop focuses on features with big new partnership, Spark PR and Activate joins The Collective and Aamplify raamps it up with a new hire.
With a new measurement system that aims to shift the focus from buying screens to buying eyeballs, the rise of digital screening technology, an enhanced focus on cinema's ability to add incremental reach, and a fully staffed sales team to show off its wares, Val Morgan's sales director Natasha O'Connor says the issues that have hampered the growth of cinema advertising in New Zealand—primarily a perceived lack of accountability and additional production costs inherent in transferring TVCs to film—are now being addressed and it has taken steps to ensure cinema will be easier to plan, buy and measure in 2013.
Maggie Christie integrates herself into Clems, Stefan Lepionka steps down as head juicer at Charlie's, Heartland agency upgrades its Tracta, Newstalk ZB wins gold in New York, 8com cuts the ribbon at new Auckland office, Craig Franklin swaps Oz for New Zealand, and Tony Bozzard joins KMS Data.
Since it entered the New Zealand mobile market, 2degrees has been running regular cinema advertising and offering deals like two tickets for $22 on 2degrees Day every month. And it's continuing that trend with a new exclusive sponsorship that was brokered by Carat, features a fairly strange ad by TBWA\ about a well-moisturised, hibernating blue bear and aims to get moviegoers to turn off their phones before the flick starts.
...as another senior Adshel staffer departs, Val Morgan welcomes a new national sales director, the Newspaper Publisher's Association announces a new business and marketing manager, and GrabOne adds to the family.
Last year’s domestic box office haul of $177 million was the highest ever. Cinema ad spend also increased by $2 million in 2010. And there are plenty more big blockbusters like Pirates of the Caribbean 4: On Stranger Tides (3D), The Hangover Part 2, Green Lantern (3D), Cars 2 (3D) and Transformers 3: Dark of the Moon (3D) set to lure the punters—and advertisers—to the movies this year. If you want to get a taste of what's on offer, Val Morgan is extending an invite to a special cinema presentation featuring films being released from July to December, followed by some relevant trailers and the best examples of local and global 3D cinema advertising for some inspiration.