articles tagged 'V Energy'

Frucor pulls one of two V Energy spots developed by Many Minds

  • Advertising
  • July 14, 2017
  • Damien Venuto
Frucor pulls one of two V Energy spots developed by Many Minds

Ever since news broke that Many Minds had won a weighty chunk of project work for V Energy, the industry has been curious as to what the creative shop would deliver. After two months, the wait has finally ended with the release of Many Minds’ first work for the client. But things haven't exactly gone according to plan.

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Ads of the week: 21 June

  • TVC of the week
  • June 21, 2016
  • StopPress Team
Ads of the week: 21 June

It's been a big week for creativity with our local agencies winning awards and living it up in Cannes. But who needs the French Riviera when you have our equally prestigious weekly rundown right here at home? This week we salute Energy Online, V Energy, NZ Fire Service, The Co-operative Bank and Anchor.

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V Energy goes natural with a visual feast

  • Advertising
  • June 17, 2016
  • StopPress Team
V Energy goes natural with a visual feast

V Energy is the latest to get on the healthy lifestyle bandwagon, with the release of V Pure and a new campaign to match. To celebrate the natural beverage, Colenso BBDO has taken the brand in a new direction.

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Colenso BBDO dabbles in telekinesis for latest V Energy stunt

  • Experiential
  • October 22, 2015
  • Damien Venuto
Colenso BBDO dabbles in telekinesis for latest V Energy stunt

Colenso BBDO recently deployed a bit of telekinesis in a teaser campaign for V Energy. And from the outset, there were hints that V Energy (the brand that brought us the V Motion Project) was going to deliver another experiential marvel. The references to telekinesis and the chords sticking out the can seemed to allude to technology that enables users to move items with their minds. And the energy drink company lived up to promise of the teaser campaign by hosting an experiential campaign that gave Kiwis an opportunity to levitate a ship container.

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voices

V Energy pits Jono and Ben against each other for launch of two new flavours

  • Product launch
  • August 3, 2015
  • StopPress Team
V Energy pits Jono and Ben against each other for launch of two new flavours

Graphite, Carnival, Reactor, Gnarly and Kaboom are just some of the flavours that V has introduced to varying degrees of success over the last few years, and the company is continuing this trend by releasing two fresh variations. But this time, instead of giving the drinks names that would be better suited to comic book villains, the energy drinks company has commissioned Jono and Ben to appear on the respective cans.

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V Energy gives thousands of fans superhero moments at Armageddon

  • Advertising
  • November 5, 2014
  • Damien Venuto
V Energy gives thousands of fans superhero moments at Armageddon

With the rise social media, the way marketers think about experiential marketing has changed. Not long ago, the term experiential was used as a synonym for on-site promotion and often annoyingly manifested itself as a brand lurking about a car park, shopping aisle or public venue. The fact that consumers can now publish their responses instantly to massive audiences means that brands need to be more strategic about how they incorporate experiential marketing. The experience that they offer needs to be something worth talking about. So, as part of its sponsorship partnership with the Armageddon event, V Energy brought in Colenso BBDO and Beryl to create an experience that fans would be willing to share.

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V Energy calls on 'V Heads' to make a choice

  • Didge
  • May 8, 2014
  • Damien Venuto
V Energy calls on 'V Heads' to make a choice

A new V Energy campaign launched via YouTube and Facebook by Colenso BBDO is offering consumers the opportunity to get their hands on a grand prize of a $20,000 experience. Hosted within the Vheadtohead Facebook app and promoted on billboards, can branding and through a YouTube pre-roll, the new campaign questions what type of 'V Head' consumers are and then encourages them to enter the competition by selecting one of four options: AdventureHead, PetrolHead, TechHead or MusicHead.

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