Browsing: V

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The dirty secrets of gamification
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The dirty secret of gamification – which chairperson of our Game Developers Association Stephen Knightly defines as using game thinking and mechanics to engage customers and users – is that the psychology is nothing new. The good news is it still works.

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V Battle Carts makes golf interesting
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What would happen if energy drink companies were in charge of the rule books for golf? The sport would probably look a lot like V’s latest campaign, which sees people hunting down a robotic golf hole while battling each other from inside of “virtually indestructible” golf carts.

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Green light at the Dark Knight
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It’s been featured in Wired, the Huffington Post (“a virtual reality explosion”), The Daily What (“a prototype for Skrillex’s inevitable 2017 Super Bowl half-time show) and a fair bit here on StopPress. And the V Motion Project has started its experiential journey into the public domain, with a surprise in-cinema activation showing the technology in effect on the big screen.

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Sweet marketing music: V and Colenso’s trip into the unknown
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Music and marketing have long been pretty cosy bedfellows. Jingles from many moons ago can often still be recited, bands regularly lend their tunes to ads, and brands are now even creating playlists on Spotify. But V and Colenso BBDO have taken that marriage to a new, hi-tech level with the V Motion Project. And, following on from the launch of the TVC recently, it released the full-length music video on Friday on TVNZ’s U-Live.

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V’s mean green beats
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Sugar is on the receiving end of some extra attention at the moment for its supposed effects on health and, as this very interesting piece in The Guardian shows, the finger is being pointed at the food we eat and drink we swallow for leading to an average 19kg increase in weight since the mid-’60s. But hey, at least the ad campaigns for these sugary elixirs are cool. Right? Anyway, the next instalment of V’s Motion Project has gone live, with “technology experts, motion graphic artists, dancers, Burundi drummers, guitarists, marching bands and the vocal talent of Brandon Black from The Wyld” banding together to create the track, ‘Can’t Help Myself’. Pull your hoody up, let your pants hang low and download it here.

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V’s motion-powered audio witchcraft hits the streets
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We wrote about the launch of Colenso BBDO’s very cool V Motion Project a few weeks back. And after an “epic journey to create music using the body’s movement”, the creators took their bootleged technology and a projector to an Auckland carpark on Saturday night to show the people what happens when the power of dance is harnessed.

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Going through the motions: V and Colenso harness human energy for hi-tech musical project
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New Zealand is one of the only markets in the world where Red Bull isn’t the number one energy drink. That title is held by Frucor’s V, and it got there through a combination of savvy NPD and a series of brilliant campaigns. Given what’s come before, it’s always going to be a challenge to raise the bar creatively, but Colenso BBDO and Frucor have given it a good nudge with their latest effort, the V Motion Project. 

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Colmar Brunton Most Authentic Brand: Frucor and V
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In 2010, Frucor’s ‘crown jewel’ V, which clocks up sales of $250 million in Australasia, was becoming a victim of its own success. It had been very effective in growing consumption with existing customers, but as it already had 55 percent of the traditional energy drink market …

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Change is inevitable…
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… (except from vending machines) as Karl Fleet departs Colenso to sit on a throne in the Campaign Palace, Interbrand welcomes a new senior designer, Andrew Spear takes up the rod at NZ Fishing World, PPR shacks up with big comms behemoth Burson-Masteller, Frucor drinks in a new chief executive, Keiran Frost moves up the Orange chain and TVNZ renews its free-to-air deal with Warner Bros. 

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Global ambitions come to fruition as V rockets into Spain
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It’s the most popular energy drink in Australasia, it’s currently available in 18 countries including the UK, Holland, Sweden and Argentina, its marketing campaigns with Colenso BBDO have won a host of prestigious awards, and it’s clocking up $250 million worth of exports each year. Well, that’s set to rise, because Frucor Beverages has announced that V will soon be available in Spain thanks to a partnership with Frucor’s Spain-based sister company, Orangina Schweppes.

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It’s Colenso from DraftFCB by a Whiska
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This year’s Effies tagline was ‘the best ad for advertising’. And it was certainly a pretty good advertisement for Colenso BBDO, which won 12 awards and became the only agency to ever win Most Effective Agency of the Year two years in a row, as well as the only agency to win Most Effective Agency of the Year and Best in Show in the same year. It was a close run thing, however, with DraftFCB nipping effectively at its heels with nine.

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Back from the dead? James Hurman on the new mass media
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Around 50 industry heavyweights, middleweights and lightweights shunned the Ranfurly Shield match last night and instead gathered together at Studio Lumiere in Parnell to talk television. And, particularly, to talk about what the future held for television advertising. Colenso’s planning director James Hurman, MediaWorks chief executive Jason Paris and Image Centre Group’s Mike Hutcheson enlightened, extrapolated and entertained in equal measure as part of Pure Production’s Death, Taxes and TVCs event and, in the first of three posts about each of the presentations, we delve into James Hurman’s thoughts on what he feels is a misconception about the death of mass marketing and media.

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V’s likely ladders and NZ Post’s paper cuts
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Who it’s for: Frucor/V by Colenso BBDO

Why we like it: It was always going to be hard to top the success of—and mystery inspired by—the previous V campaigns, but ‘Pomparkour’, the new spot—and new sport—from Colenso and independent director Nathan Price …

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Pomparkour and ceremony as Colenso and V move up ladder
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While most normal people merely think about ridiculous ideas and never actually go through with them, the beauty of the ad industry is that agencies are often given a big bunch of cash to make those ridiculous ideas come true. And that’s exactly what Colenso has done with its latest—and awesome—ladder-inspired campaign for V’s new Isokinetic, guarana infused energy drink.